What is Natural PR?

PR

Sourcing top tier B2B PR coverage that really helps you sell takes special resourcefulness. Skout forages in your business to find its natural, authentic stories and turn them into PR gold.

Social media

From Twitter to Tumblr, social media is B2B’s new voice and long term marketing adventure. Skout equips you for success and guides you along every step of the journey.

Digital content

PR and marketing needs compelling content to succeed and perform. Skout packs your B2B marketing campaigns with content that really gets your message across.

Comments 22nd August 2014    

Why Greggs’ social media team is anything but half baked

Why Greggs’ social media team is anything but half baked

This week’s logo hack on Greggs once more highlights the power of social media in handling communication crises. And for once shows a brand getting it right. Greggs – the beloved purveyor of the ultimate hangover food, sausage rolls and steak bakes – was the victim of Google’s arbitrary algorithms on Tuesday.

Normally when searching for a company or brand, Google compiles a brief biography of stats that appears on the right hand side of your screen. This includes information such as head office location, number of employees, CEO name and of course a logo. It uses clever automated instructions to do

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SKOUT WINS OUTSTANDING SMALL CONSULTANCY AWARD

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B2B tech PR launch – Thinspace
Featured case study

B2B tech PR launch – Thinspace

Thinspace is a UK-based thin client vendor working to help organizations migrate from PCs to more cost effective, greener and highly secure cloud based computing solutions.

When the company approached Skout it needed help to compete in…

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RT @SkoutRob: Woohoo! @skoutpr makes the #PRideAwards Outstanding Small Consultancy list again!! http://t.co/caA8irehe6
RT @SkoutRob: What does Cameron Diaz have to do with tech PR? http://t.co/0zDxYaC3sC
Know your #B2B #tech brands? Play Skout's 'Tech Trades' game to find out! http://t.co/qfmuBSfvdw
B2B marketing bang for buck – Wax Digital
Featured case study

B2B marketing bang for buck – Wax Digital

Leading independent Source-to-Pay software vendor, Wax Digital, recognised the benefit that could be gained from transitioning its marketing strategy from a largely outbound approach to inbound methods. A big part of this was generating…

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B2B tech PR launch – Thinspace
Featured case study

B2B tech PR launch – Thinspace

Thinspace is a UK-based thin client vendor working to help organizations migrate from PCs to more cost effective, greener and highly secure cloud based computing solutions.

When the company approached Skout it needed help to compete in…

read more »

Public sector thought leadership – Wax Digital
Featured case study

Public sector thought leadership – Wax Digital

Wax Digital is a best of breed eProcurement software vendor rated No.1 in the UK by Gartner. Against a backdrop of public austerity measures that followed the Tory government’s rise to power in 2010, Wax chose to leverage its presence…

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How well do you know your tech brands?

Our approach

We’re business to business PR consultants with a difference. Skout’s approach to communication is about helping you sell and achieve your marketing goals by finding the natural, authentic stories hidden within your business. We then transform those stories into winning B2B PR, social media and marketing campaigns and content.

Story foraging
We don’t spend your money on meaningless PR stunts.

Our foraging approach finds your business’ free PR assets which hold the potential to build belief and credibility for your brand. A little refining turns these raw materials into top notch national, broadcast, trade and regional media coverage. We regularly achieve lead stories that are invaluable to clients’ sales and marketing success.

Content toolkit
Marketing content can often under-deliver simply because it isn’t utilised effectively.

Our toolkit approach gets the most out of your communication assets by creating many different types of content, from PR stories, blogs and events to video, apps and eBooks. Our inquisitive nature ensures you get maximum bang for buck.

Going social
Successful social media relies on relevant and engaging content so our toolkit approach works here too.

But beyond this we help you get to grips with the social media fundamentals, build your knowledge and assist your long term programmes through a sustainable, planned approach.

Skout Swiss Army Knife

Skout is brilliant at translating our service benefits into stories the media will be interested in; the level of clever PR ideas they generate is what makes them different.

Kate Jones, Managing Director, Inspired Lives

At Wax, Skout has transformed PR into one of the main thrusts behind marketing and lead generation. Its integrated approach has driven consistently high results that are now bringing enquiries into the business.

Daniel Ball, Director, Wax Digital

I trust Skout implicitly to deliver the results we need as a business. Operating in a technology market as a David against Goliaths required a highly targeted approach that played to our strengths. This is exactly what Skout delivered resulting in 60 direct pieces of coverage from our first ever PR campaign.

Lisa Layzell, CEO, Thinspace

Skout has opened our eyes wide to the value PR can add to business performance. From front page features in Guardian Work and a Human Resources lead story your work is now critical to our marketing and brand building. Thanks!

Jess Colling, Director, Vielife

We hadn’t used PR before appointing Skout and have been amazed by the results they have pulled off; a full page business profile in the Daily Telegraph, many trade articles and top regional coverage – which have even led to direct sales enquiries.

David Glover, Managing Director, Plasma Clean

We chose to work with Skout as we could see that they had market insight, took the time to understand our business and knew what was needed to help us reposition effectively. They’ve also proven to be great bunch of people to work with and have become an integral part of our team.

Claire Botha, Marketing Director, Redstone

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