Sourcing top tier B2B PR coverage that really helps you sell takes special resourcefulness. Skout forages in your business to find its natural, authentic stories and turn them into PR gold.
PR and marketing needs compelling content to succeed and perform. Skout packs your B2B marketing campaigns with content that really gets your message across.
We’re business to business PR consultants with a difference. Skout’s approach to communication is about helping you sell and achieve your marketing goals by finding the natural, authentic stories hidden within your business. We then transform those stories into winning B2B PR, social media and marketing campaigns and content.
We don’t spend your money on meaningless PR stunts.
Our foraging approach finds your business’ free PR assets which hold the potential to build belief and credibility for your brand. A little refining turns these raw materials into top notch national, broadcast, trade and regional media coverage. We regularly achieve lead stories that are invaluable to clients’ sales and marketing success.
Marketing content can often under-deliver simply because it isn’t utilised effectively.
Our toolkit approach gets the most out of your communication assets by creating many different types of content, from PR stories, blogs and events to video, apps and eBooks. Our inquisitive nature ensures you get maximum bang for buck.
Successful social media relies on relevant and engaging content so our toolkit approach works here too.
But beyond this we help you get to grips with the social media fundamentals, build your knowledge and assist your long term programmes through a sustainable, planned approach.
We hadn’t used PR before appointing Skout and have been amazed by the results they have pulled off; a full page business profile in the Daily Telegraph, many trade articles and top regional coverage – which have even led to direct sales enquiries.
David Glover, Managing Director, Plasma Clean
At Wax, Skout has transformed PR into one of the main thrusts behind marketing and lead generation. Its integrated approach has driven consistently high results that are now bringing enquiries into the business.
Daniel Ball, Director, Wax Digital
Skout is brilliant at translating our service benefits into stories the media will be interested in; the level of clever PR ideas they generate is what makes them different.
Kate Jones, Managing Director, Inspired Lives
I trust Skout implicitly to deliver the results we need as a business. Operating in a technology market as a David against Goliaths required a highly targeted approach that played to our strengths. This is exactly what Skout delivered resulting in 60 direct pieces of coverage from our first ever PR campaign.
Lisa Layzell, CEO, Thinspace
Skout has opened our eyes wide to the value PR can add to business performance. From front page features in Guardian Work and a Human Resources lead story your work is now critical to our marketing and brand building. Thanks!
Jess Colling, Director, Vielife
We chose to work with Skout as we could see that they had market insight, took the time to understand our business and knew what was needed to help us reposition effectively. They’ve also proven to be great bunch of people to work with and have become an integral part of our team.