What is Natural PR?

PR

Media coverage more vital than ever?

Social

Need to up your engagement?

Content

Crying out for compelling content?

Comments 2nd March 2015    

CIPR Research Report 2015: What’s the state of our profession?

CIPR Research Report 2015: What’s the state of our profession?

PR is a profession of survey lovers, and thanks to the CIPR’s annual research report that we mentioned on a recent blog, we even like to review our own industry. Every year, the State of the Profession Report gathers the statistics and views from a cross-section of PR pros. Published recently, 2015’s report gave us a few things to think about and some interesting insights.

The sisters of PR will be disappointed with the on-going gender pay gap. The report found that on average, women earn £8,483 less than men on the same level even when different factors, such as ‘length of

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SKOUT WINS OUTSTANDING SMALL CONSULTANCY AWARD

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B2B marketing bang for buck – Wax Digital
Featured case study

B2B marketing bang for buck – Wax Digital

Leading independent Source-to-Pay software vendor, Wax Digital, recognised the benefit that could be gained from transitioning its marketing strategy from a largely outbound approach to inbound methods. A big part of this was generating…

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@JoSpragg Many thanks we scrub up ok don't we :)
Infographic - 6 Sources of Natural #PR to be found in any business - http://t.co/SEu3wt1bB8
@Natalienuttall Cheers!
B2B marketing bang for buck – Wax Digital
Featured case study

B2B marketing bang for buck – Wax Digital

Leading independent Source-to-Pay software vendor, Wax Digital, recognised the benefit that could be gained from transitioning its marketing strategy from a largely outbound approach to inbound methods. A big part of this was generating…

read more »

B2B tech PR launch – Thinspace
Featured case study

B2B tech PR launch – Thinspace

Thinspace is a UK-based thin client vendor working to help organizations migrate from PCs to more cost effective, greener and highly secure cloud based computing solutions.

When the company approached Skout it needed help to compete in…

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Public sector thought leadership – Wax Digital
Featured case study

Public sector thought leadership – Wax Digital

Wax Digital is a best of breed eProcurement software vendor rated No.1 in the UK by Gartner. Against a backdrop of public austerity measures that followed the Tory government’s rise to power in 2010, Wax chose to leverage its presence…

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How well do you know your tech brands?

Our approach

We’re business to business PR consultants with a difference. Skout’s approach to communication is about helping you sell and achieve your marketing goals by finding the natural, authentic stories hidden within your business. We then transform those stories into winning B2B PR, social media and marketing campaigns and content.

Story foraging
We don’t spend your money on meaningless PR stunts.

Our foraging approach finds your business’ free PR assets which hold the potential to build belief and credibility for your brand. A little refining turns these raw materials into top notch national, broadcast, trade and regional media coverage. We regularly achieve lead stories that are invaluable to clients’ sales and marketing success.

Content toolkit
Marketing content can often under-deliver simply because it isn’t utilised effectively.

Our toolkit approach gets the most out of your communication assets by creating many different types of content, from PR stories, blogs and events to video, apps and eBooks. Our inquisitive nature ensures you get maximum bang for buck.

Going social
Successful social media relies on relevant and engaging content so our toolkit approach works here too.

But beyond this we help you get to grips with the social media fundamentals, build your knowledge and assist your long term programmes through a sustainable, planned approach.

Skout Swiss Army Knife

At Wax, Skout has transformed PR into one of the main thrusts behind marketing and lead generation. Its integrated approach has driven consistently high results that are now bringing enquiries into the business.

Daniel Ball, Director, Wax Digital

I trust Skout implicitly to deliver the results we need as a business. Operating in a technology market as a David against Goliaths required a highly targeted approach that played to our strengths. This is exactly what Skout delivered resulting in 60 direct pieces of coverage from our first ever PR campaign.

Lisa Layzell, CEO, Thinspace

We hadn’t used PR before appointing Skout and have been amazed by the results they have pulled off; a full page business profile in the Daily Telegraph, many trade articles and top regional coverage – which have even led to direct sales enquiries.

David Glover, Managing Director, Plasma Clean

Skout is brilliant at translating our service benefits into stories the media will be interested in; the level of clever PR ideas they generate is what makes them different.

Kate Jones, Managing Director, Inspired Lives

Skout has opened our eyes wide to the value PR can add to business performance. From front page features in Guardian Work and a Human Resources lead story your work is now critical to our marketing and brand building. Thanks!

Jess Colling, Director, Vielife

We chose to work with Skout as we could see that they had market insight, took the time to understand our business and knew what was needed to help us reposition effectively. They’ve also proven to be great bunch of people to work with and have become an integral part of our team.

Claire Botha, Marketing Director, Redstone

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