What is Natural PR?

PR

Sourcing top tier B2B PR coverage that really helps you sell takes special resourcefulness. Skout forages in your business to find its natural, authentic stories and turn them into PR gold.

Social media

From Twitter to Tumblr, social media is B2B’s new voice and long term marketing adventure. Skout equips you for success and guides you along every step of the journey.

Digital content

PR and marketing needs compelling content to succeed and perform. Skout packs your B2B marketing campaigns with content that really gets your message across.

Comments 22nd July 2014    

What does Cameron Diaz have to do with tech PR?

What does Cameron Diaz have to do with tech PR?

Working in technology PR over the past 20 years means that I have been lucky enough to witness the birth of some of the most game-changing technology around. I was there for the launch of the iPod, where I spent an hour explaining to an FT journalist what an MP3 was (think of it as simply a new format – from tape to CD to MP3). I was also there for the launch of iTunes and spent time with tech media explaining how the online store would change the way we bought music and content (it found a way to monetise illegal downloads that was

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SKOUT WINS OUTSTANDING SMALL CONSULTANCY AWARD

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Driving PR results from data – vielife
Featured case study

Driving PR results from data – vielife

vielife is a global health and wellbeing solutions provider owned by CIGNA Corporation. It sought national UK media coverage to support brand awareness and sales into large corporates. We wanted to give vielife coverage they would remember for a long time! So, we foraged in…

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RT @SkoutRob: What does Cameron Diaz have to do with tech PR? http://t.co/0zDxYaC3sC
Know your #B2B #tech brands? Play Skout's 'Tech Trades' game to find out! http://t.co/qfmuBSfvdw
RT @SkoutRob: I’m helping Contact Theatre Manchester (I’m a trustee) to raise 27 x £100 business donations by next Wednesday 25th...
B2B tech PR launch – Thinspace
Featured case study

B2B tech PR launch – Thinspace

Thinspace is a UK-based thin client vendor working to help organizations migrate from PCs to more cost effective, greener and highly secure cloud based computing solutions.

When the company approached Skout it needed help to compete in…

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B2B marketing bang for buck – Wax Digital
Featured case study

B2B marketing bang for buck – Wax Digital

Leading independent Source-to-Pay software vendor, Wax Digital, recognised the benefit that could be gained from transitioning its marketing strategy from a largely outbound approach to inbound methods. A big part of this was generating…

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Driving PR results from data – vielife
Featured case study

Driving PR results from data – vielife

vielife is a global health and wellbeing solutions provider owned by CIGNA Corporation. It sought national UK media coverage to support brand awareness and sales into large corporates. We wanted to give vielife coverage they would remember for a long time! So, we foraged in…

read more »

Read our free guide to natural PR

Our approach

We’re business to business PR consultants with a difference. Skout’s approach to communication is about helping you sell and achieve your marketing goals by finding the natural, authentic stories hidden within your business. We then transform those stories into winning B2B PR, social media and marketing campaigns and content.

Story foraging
We don’t spend your money on meaningless PR stunts.

Our foraging approach finds your business’ free PR assets which hold the potential to build belief and credibility for your brand. A little refining turns these raw materials into top notch national, broadcast, trade and regional media coverage. We regularly achieve lead stories that are invaluable to clients’ sales and marketing success.

Content toolkit
Marketing content can often under-deliver simply because it isn’t utilised effectively.

Our toolkit approach gets the most out of your communication assets by creating many different types of content, from PR stories, blogs and events to video, apps and eBooks. Our inquisitive nature ensures you get maximum bang for buck.

Going social
Successful social media relies on relevant and engaging content so our toolkit approach works here too.

But beyond this we help you get to grips with the social media fundamentals, build your knowledge and assist your long term programmes through a sustainable, planned approach.

Skout Swiss Army Knife

Skout has opened our eyes wide to the value PR can add to business performance. From front page features in Guardian Work and a Human Resources lead story your work is now critical to our marketing and brand building. Thanks!

Jess Colling, Director, Vielife

We hadn’t used PR before appointing Skout and have been amazed by the results they have pulled off; a full page business profile in the Daily Telegraph, many trade articles and top regional coverage – which have even led to direct sales enquiries.

David Glover, Managing Director, Plasma Clean

At Wax, Skout has transformed PR into one of the main thrusts behind marketing and lead generation. Its integrated approach has driven consistently high results that are now bringing enquiries into the business.

Daniel Ball, Director, Wax Digital

Skout is brilliant at translating our service benefits into stories the media will be interested in; the level of clever PR ideas they generate is what makes them different.

Kate Jones, Managing Director, Inspired Lives

We chose to work with Skout as we could see that they had market insight, took the time to understand our business and knew what was needed to help us reposition effectively. They’ve also proven to be great bunch of people to work with and have become an integral part of our team.

Claire Botha, Marketing Director, Redstone

I trust Skout implicitly to deliver the results we need as a business. Operating in a technology market as a David against Goliaths required a highly targeted approach that played to our strengths. This is exactly what Skout delivered resulting in 60 direct pieces of coverage from our first ever PR campaign.

Lisa Layzell, CEO, Thinspace

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