our approach

THIS IS HOW WE DO IT

B2B INSIGHTS

Whatever your product or service, we bring B2B audience insights to the table that tell us what works and what doesn’t.
It’s this insight that means we can put your brand where you most want it to be: in conversations at the heart of your audience’s world.

AUDIENCE PERSONAS

It all starts with the story. Whether you’re targeting CIOs or finance directors, heads of procurement or HR, or public sector managers, they’ll only pay attention to material that’s interesting and relevant.

CREATIVE APPROACH

Our skill lies in our ability to think differently. How many readers are excited by yet another formulaic product launch story, for example? We discover new angles, unexpected ways to link each story to issues the relevant people care about.

TRIPLE A METHODOLOGY

We wrap all of this into our Triple A methodology, mapping marketing and PR activity to key stages in the B2B sales cycle to reach the right people, in the right way, at the right time.

WHAT IS TRIPLE A?

Triple A is our methodology for mapping marketing and PR activity to key stages in the B2B sales cycle.

Why do we do this? Because in business, before anyone comes close to making a major buying decision, they first need to know and trust the brand. Then, they need to be convinced the product or service is the right one for them.

AUTHORITY

GET NOTICED

If your business isn’t known in the
market, or in regard to a specific
customer challenge, you’re starting at the top of the sales funnel. You want to attract attention and we do this by establishing you as thought leaders or knowledge sharers. This gives you huge opportunities to differentiate your brand.

ADVISORY

NURTURE INTEREST

If your brand is already familiar to your target market you’ll be starting to see potential customers in the sales pipeline. Now lead nurturing comes into play. We move your business on to become a trusted adviser, providing practical guidance and bringing those potential customers within reach.

ADVOCACY

CLOSE THE DEAL

Once you’re seen as a trusted adviser, it’s time to look at closing deals. Here we concentrate on demonstrating your capabilities and proving what you can do, through the voice of your best advocates. It’s the perfect way to
stimulate desire and lead people towards buying.

Triple A provides a rigorous and analytical but simple approach that makes our natural storytelling and your marketing together more powerful. Not only do you reach the right people, you reach them in the way that’s likely to bring the greatest business benefits.

natural storytelling

Natural Storytelling is how we find the real, organic stories hidden within your business. We turn these raw materials into usable PR and marketing content assets and put them to work at the heart of your brand building, digital communications and lead generation. Here’s how…

  • Forage

    We hunt through your business to find the rich and authentic storylines and better understand your goals.

  • Prepare

    We refine these raw storylines into compelling PR and marketing assets that will appeal to the people and sectors you want to reach.

  • Share

    We help you to communicate these stories across the best mix of channels in order to influence and engage the right people at the right time.

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