INTEGRATED CAMPAIGNS

INTEGRATED CAMPAIGNS

INTEGRATED CAMPAIGNS

Pool your assets to deliver more.

B2B marketing has a huge variety of channels at its disposal – social media, press, events, e-mail marketing, your own website, and more. But it often fails to join the dots between these, even though doing so can unlock greater potential.

By using central themes and relevant channels to best advantage, our integrated campaigns achieve maximum engagement with your target market.

We manage earned, paid and owned media, guaranteeing a streamlined and co-ordinated approach.

Our award-winning ideas have created multi-million pound new business pipelines and led to direct business wins for clients. Along the way, we’ve driven more targeted website visitors, increased content downloads and enquiries, improved social engagement, and fuelled high authority links for SEO.

THIS IS HOW WE DO IT

  • CREATIVE CONCEPTS

    At the heart of every campaign is a creative concept born out of a natural story from your business. We build messaging founded on authentic material that both demonstrates your credibility and differentiates your brand.

  • STRATEGIC STRUCTURE

    Linked to the core stages in the sales funnel, our Triple A methodology means campaigns focus on clear communication aims mapped to your own sales cycle.

  • INTELLIGENT CONTENT

    The content we create stands out and engages relevant people - rooted in fact and providing new and useful insights.

  • CLEAR MESSAGES

    Effective integrated campaigns need more than simply the same look and feel. Sticking with the core story, we adapt and repurpose material to create a powerful, consistent approach.

  • THE RIGHT CHANNELS

    You need to be precisely where your target audience will see you. Using our in-depth B2B knowledge we select the most relevant channels for our attention-winning ideas.

  • SYNCHRONISED EFFORTS

    When we’re working alongside marketing teams on a campaign, it’s vital we’re all in sync. Whether leading or reporting to you, we take care to keep messages and brand standards consistent.

OUR INTEGRATED CAMPAIGN WORK

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© Copyright 2015 Skout Public Relations Ltd Registered in England No. 7187252, Registered office: Suite 149, Silk House, Park Green, Macclesfield, Cheshire SK11 7QJ

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