About this article

Read time:

4 minutes

Category:

Uncategorized

Juliet’s take on new year’s resolutions for businesses

Perhaps not a very original opinion, but new year’s resolutions are a great place to start to make positive changes, both in business and in your personal life.

Ideally, they should offer a realistic solution to a problem that needs remedying, rather than being inevitable or completely unattainable. It’s very easy to make resolutions, and I feel comfortable to speak on behalf of others in musing that committing to them is the real challenge.

Although January is not a universal start to the financial business year there is no excuse not to use it as a landmark to make some long overdue improvements for the new year.

Observe corporate formalities

Depending on the size of your business and the stage of development it is at, bureaucratic formalities will vary. Find out what they are and how to best implement new regulations into your business strategy. Once all of the requirements have been addressed you can start planning strategically for worry-free expansion.

Address employees’ suggestions

In true Ebenezer Scrooge style, make sure that any employee queries aren’t carried into the new year. Failure to make positive changes may have an adverse effect on employee retention, productivity, and improvement on any issues in which employees have identified flaws.

One of the most challenging times to satisfy employee needs is during growth periods – incidentally the worst time to lose valuable workforce assets. The new year is a great excuse to address issues, reinforce positive achievements and tackle any negative concerns.

Make a move on investments

You may have already made your B2B service wish-list back in 2018. If that’s the case, now is the time to look into your options. Set KPI targets for kick-starting implementation and calculate expected ROI as well as any other benefits.

For example, if you make a plan to invest in a B2B PR campaign make sure you know what to expect in returns. This way you can track the efficacy of your investment as you embark upon it and ensure that you are prepared to take on the resulting successes. Planning out your year with B2B treats will help you visualise and facilitate growth plans.

Competition is an important factor in business – so why not get competitive with yourself? If nothing else, make it your goal to make one improvement to your business from the previous year. Small changes very often lead to big opportunities which can benefit your business.

About this article

Read time:

4 minutes

Category:

Uncategorized

Do tech companies need PR?

Is traditional media going to become a relic of the past?

Browse more blog posts

Posted on
byJames Weaver
In today’s fast-paced and consistently evolving world of technology, innovation is key to stay ahead of the competition. While breakthrough products and next-generation solutions are fundamentally crucial, the importance of public relations (PR) for the tech industry should not be underestimated. Here, we explore the reasons why tech companies, both innovative start-ups or big tech, need PR and how it...
Posted on
byJames Weaver
Since the dawn of the 21st century, the tech industry has surged and evolved through countless groundbreaking innovations. But in the ongoing pursuit of digital transformation, layoffs in the sector have become an unwelcome trend. We saw it in the aftermath of the pandemic with the industry increasing its layoffs by 649% in 2022, which is the highest since the...
Posted on
byJames Bentley
Things change quickly in the world of B2B marketing, so it’s vital to be ahead of the curve. 2024 will bring with it new challenges and opportunities, so here are five incredible B2B marketing strategies which can make a significant impact for your business this year.  1. Personalised content marketing  Identifying and then producing content for specific target audiences has...
Posted on
byRebecca Brown
There is no denying that Josh Cole Bolland is an early starter. He started working as a freelance photographer and graphic designer aged just 16 and lived the dream, working with bands and musicians. He opened his own photographic studio just two years later and gradually integrated graphic design and video into the mix before he was joined in the...
Posted on
byJack Snell
I recently attended a Mental Health Workplace Responder course by St John’s Ambulance. It is now a part of my responsibility to help create awareness of mental health issues at Skout and to be a point of contact for my team. I have discussed my role with the team in great detail so they know what I’m here for, alongside...
Posted on
bySkout team
Why was PR your chosen career? Coming out of a job in television journalism, I knew that a career working with words was paramount. I moved between several roles in marketing and communications at companies of varying sizes but had always wanted to work in the cut and thrust of an agency where client requirements could be very different from...
Posted on
byRebecca Brown
Over the past few years, poetry has become one of our Skout traditions. As we get ready to close the office doors for Christmas, we thought we’d share with you a festive poem in celebration of all our brilliant clients written by our head of client services, Claire James. Enjoy!  
Posted on
byRob Skinner
Just over 31 years ago, in a speech to mark her 40th year of reign, The Queen told the world that 1992 had been her annus horribilis. To quote, “not a year on which I shall look back with undiluted pleasure.”  During that year, three of The Queen’s children had separated from their spouses, the royal family had been plagued...
Posted on
byHonor Williamson
We invite you to join in on our ‘Big B2B Christmas Quiz’ to test your knowledge of all things Christmas, PR and marketing, pop culture and more before we head into the New Year.   Answers at the end (no cheating, please!). And don’t forget to let us know your score.  Marketing & PR  Christmas  Technology  News  Pop Culture  Answers 
Posted on
byRebecca Brown
There aren’t many B2B marketers out there who don’t spend a lot of time thinking about content and how to best use it to engage their audiences. In fact, over 70% believe content is becoming increasingly important in driving overall marketing success. But just because it’s the right thing to do, doesn’t always mean it’s done right. Audiences are being...

Send us a message

Download The B2B business relationship report

The B2B relationship renaissance – did digital kill it? The importance of relationships throughout the customer buying journey. Please complete the form below and receive a download link via email.