About this article

Read time:

4 minutes

Category:

Content we like, Sector knowledge

2022 and beyond! Five trends impacting the HR industry  

At Skout, we have a thirst for knowledge and are always looking for opportunities to develop our understanding of the sectors our clients work in. This not only helps us build brilliant B2B stories, but it also means we can support the businesses we work with in a meaningful way, enabling us to be collaborative, supportive, and resourceful (yes, we really do live and breathe our brand values).  

On the 9th & 10th November, we were lucky enough to attend The CIPD Annual Conference and Exhibition in our neighbouring city of Manchester. 

The Chartered Institute of Personnel and Development (CIPD), an association for human resource management professionals, hosts this industry-leading event every year and we know first-hand just how popular it is! With thousands of people travelling both nationally and internationally to listen to talks and discussions by a blend of inspiring and thought-provoking leaders, it’s definitely not an event to be missed if you work in HR. 

Want to find out more about Skout but don’t have the time to scroll through the website?

Here’s a two minute video that tells you all you need to know.

Some of its keynote speakers this year included: Robert Peston, political editor at ITV; Vicky Wallis, chief people officer at Direct Line Insurance Group; Julian John, disability campaigner and founder of Delsion; and, Sue Perkins, former presenter of Britain’s best-loved baking show. Peter Cheese, CEO at CIPD, also took to the stage to paint a picture of the issues currently disrupting the HR landscape. Whilst each discussion provided a unique perspective and explored different approaches to how HR can ensure people thrive in today’s ever-changing world, there were some common trends that were prevalent within each talk.  

Here’s what we learnt from the day… 

  1. People need to be front and centre of the business agenda 

Senior HR professionals were a lifeline for employees during the pandemic and spent more time than ever with CEOs to ensure the companies were working to the best interests of its people. Yet, with recruitment and retention being a major area of concern for many businesses right now, this needs to be taken to the next level. Employees need to be invested in and ‘people strategies’ need to be part of the wider business plan.  

  1. Employee purpose is critical, but so is company purpose 

Ensuring your organisation’s purpose is clearly communicated to employees can champion a better working life by giving workers a common goal to support. This should be based on principles of belief such as building a future that embraces good work, inclusion, and wellbeing. It’s also about being a responsible business. This means understanding all the stakeholders involved and ensuring your principles are also being extended to them too e.g.  suppliers, partners, customers, and any other party you have a relationship with.  

  1. Old ways of working are gone, don’t try and cling on to them 

The pandemic and the acceleration of digital transformation have been two big contributors to the way in which many organisations operate today. Hybrid and flexible working practices, for example, will be here to stay and companies that try and force employees back into the office will soon find themselves in a predicament as a new generation of workers will refuse to put up with old structures. 

Gen-Z is demanding more from businesses and this generation is not afraid to hold them their employers accountable, whether that is based on working practices or principles and policies (e.g., D&I).  However, there are still generations of leadership that judge people on the time they spend at their desk – this mentality needs to change, especially as businesses need to adapt in order to attract.  

  1. Diversity & Inclusion initiatives are still the priority 

Diversity & Inclusion needs to apply to all areas of HR. From the people being hired, through to learning and development, businesses need to be constantly working to build an environment that accommodates and recognises everyone. There’s no one-size-fits-all approach. 

When it comes to learning, this could be trialling reverse mentoring, where younger employees coach and educate older employees; equipping managers with the right tools to best support their staff; and investing in each individual’s career journey to make sure it’s personal to their wants and needs. When it comes to recruitment, HR managers could look at creating roles rather than just expecting people to fit into the job description; or, take a deeper look at their recruitment strategies to make sure the benefits on offer are of value to different people e.g., workers who are thinking of coming out of retirement might be interested in flexible working and tailored schedules. 

  1. From HR professional to people manager to positive disrupter  

Many HR professionals today have changed their job title to people manager to better reflect what they do. However, their role is so much more than that; one term that was used at the CIPD conference was ‘positive disrupter’. They champion people and help change the world of work to make it a better place for employees. Whether that’s giving guidance to individuals on policy, driving programmes such as D&I and wellbeing, building culture, enabling teams to perform better, or finding ways to help staff cope with the economic crisis.  

The future role of HR will rely more on technology and the data it delivers to help bring about change but it will also be more agile. With so much disruption impacting the workforce over the past few years, HR is more prepared to not only face the unexpected but to embrace it.  

If you want to learn more about our knowledge and work within the HR industry, head over to our sector page: https://www.skoutpr.com/sectors/human-resources/  

About this article

Read time:

4 minutes

Category:

Content we like, Sector knowledge

Is it time to ditch Twitter? Three alternative social media platforms for your B2B marketing strategy

2022 and beyond! Five trends impacting the HR industry  

Browse more blog posts

Posted on
byJames Weaver
As one of the world’s richest men, Elon Musk, completed his jaw-dropping $44 billion takeover of Twitter, it seems the platform has been at the forefront of news agendas worldwide for all the wrong reasons. Introducing a subscription-based system for the coveted blue tick verification and a significant layoff of the platform’s employees seems to be just the tip of...
Posted on
byRebecca Brown
At Skout, we have a thirst for knowledge and are always looking for opportunities to develop our understanding of the sectors our clients work in. This not only helps us build brilliant B2B stories, but it also means we can support the businesses we work with in a meaningful way, enabling us to be collaborative, supportive, and resourceful (yes, we...
Posted on
byRob Skinner
Picture this – you work in B2B media relations and you’ve got a hot story to pitch. What should your ‘go to’ method be? Maybe email – but journalists receive so many. Maybe phone – but will they pick up? Or maybe social media is the way to go? The reality is there is no one single method of media...
Posted on
byLaaraib Khan
Things are getting spooky at Skout 🎃 We asked the team to share their spine-chilling nightmare job moments. Read if you dare...
Posted on
byRebecca Brown
The first of a series from UK Construction Week (UKCW). From our conversations at UKCW we found that exhibitors and attendees were most concerned about (1) ‘What it means in practice for the built environment sector’, (2) ‘What to do about it’ and (3) ‘How to get it higher on the agenda’? We made it our business to speak to...
Posted on
byJames Weaver
Since its emergence at the end of the 20th century, the software-as-a-service (SaaS) industry has grown exponentially, becoming one of the three primary tiers of cloud computing. Today, there are approximately 30,000 SaaS companies in the world, with an estimated worth of $208 billion by 2023. In such a large and competitive market, cutting through the noise to earn your...
Posted on
byClaire James
Chris Linsell left university with a degree in Economics and Finance but knew that this was not where his true interests lay. In 2004 he joined an independent creative advertising agency called Mustoes and has not looked back since. Q: Tell me a little bit about your background before joining Pirtek as Marketing Director Chris. A: As a graduate I...
Posted on
byLaaraib Khan
Why was PR your chosen career? I have always loved writing and all things creative. I remember in year 4 gathering a few people together and starting the school newspaper! Having dabbled in social media, digital marketing and music journalism, I fell into PR and have loved every second of it! If you hadn’t chosen a career in PR, what would...
Posted on
bySkout team
The most effective B2B marketing campaign is one that considers a holistic approach. In this article, we show you five B2B essential PR and marketing services every business should consider to bolster customer engagement and improve marketing and business performance.
Posted on
bySkout team
Why was PR your chosen career? It wasn’t! I have always been slightly obsessed with the media though. Since reading the news in the mocked-up news studio at Bradford’s National Media Museum as a child, the addiction has stuck. I worked in TV and broadcast media in Beijing for four years (which was an eye-opener) before coming back to the...

Send us a message

Download The B2B business relationship report

The B2B relationship renaissance – did digital kill it? The importance of relationships throughout the customer buying journey. Please complete the form below and receive a download link via email.