About this article

Read time:

4 minutes

Category:

Content we like, Sector knowledge

2022 and beyond! Five trends impacting the HR industry  

At Skout, we have a thirst for knowledge and are always looking for opportunities to develop our understanding of the sectors our clients work in. This not only helps us build brilliant B2B stories, but it also means we can support the businesses we work with in a meaningful way, enabling us to be collaborative, supportive, and resourceful (yes, we really do live and breathe our brand values).  

On the 9th & 10th November, we were lucky enough to attend The CIPD Annual Conference and Exhibition in our neighbouring city of Manchester. 

The Chartered Institute of Personnel and Development (CIPD), an association for human resource management professionals, hosts this industry-leading event every year and we know first-hand just how popular it is! With thousands of people travelling both nationally and internationally to listen to talks and discussions by a blend of inspiring and thought-provoking leaders, it’s definitely not an event to be missed if you work in HR. 

Want to find out more about Skout but don’t have the time to scroll through the website?

Here’s a two minute video that tells you all you need to know.

Some of its keynote speakers this year included: Robert Peston, political editor at ITV; Vicky Wallis, chief people officer at Direct Line Insurance Group; Julian John, disability campaigner and founder of Delsion; and, Sue Perkins, former presenter of Britain’s best-loved baking show. Peter Cheese, CEO at CIPD, also took to the stage to paint a picture of the issues currently disrupting the HR landscape. Whilst each discussion provided a unique perspective and explored different approaches to how HR can ensure people thrive in today’s ever-changing world, there were some common trends that were prevalent within each talk.  

Here’s what we learnt from the day… 

  1. People need to be front and centre of the business agenda 

Senior HR professionals were a lifeline for employees during the pandemic and spent more time than ever with CEOs to ensure the companies were working to the best interests of its people. Yet, with recruitment and retention being a major area of concern for many businesses right now, this needs to be taken to the next level. Employees need to be invested in and ‘people strategies’ need to be part of the wider business plan.  

  1. Employee purpose is critical, but so is company purpose 

Ensuring your organisation’s purpose is clearly communicated to employees can champion a better working life by giving workers a common goal to support. This should be based on principles of belief such as building a future that embraces good work, inclusion, and wellbeing. It’s also about being a responsible business. This means understanding all the stakeholders involved and ensuring your principles are also being extended to them too e.g.  suppliers, partners, customers, and any other party you have a relationship with.  

  1. Old ways of working are gone, don’t try and cling on to them 

The pandemic and the acceleration of digital transformation have been two big contributors to the way in which many organisations operate today. Hybrid and flexible working practices, for example, will be here to stay and companies that try and force employees back into the office will soon find themselves in a predicament as a new generation of workers will refuse to put up with old structures. 

Gen-Z is demanding more from businesses and this generation is not afraid to hold them their employers accountable, whether that is based on working practices or principles and policies (e.g., D&I).  However, there are still generations of leadership that judge people on the time they spend at their desk – this mentality needs to change, especially as businesses need to adapt in order to attract.  

  1. Diversity & Inclusion initiatives are still the priority 

Diversity & Inclusion needs to apply to all areas of HR. From the people being hired, through to learning and development, businesses need to be constantly working to build an environment that accommodates and recognises everyone. There’s no one-size-fits-all approach. 

When it comes to learning, this could be trialling reverse mentoring, where younger employees coach and educate older employees; equipping managers with the right tools to best support their staff; and investing in each individual’s career journey to make sure it’s personal to their wants and needs. When it comes to recruitment, HR managers could look at creating roles rather than just expecting people to fit into the job description; or, take a deeper look at their recruitment strategies to make sure the benefits on offer are of value to different people e.g., workers who are thinking of coming out of retirement might be interested in flexible working and tailored schedules. 

  1. From HR professional to people manager to positive disrupter  

Many HR professionals today have changed their job title to people manager to better reflect what they do. However, their role is so much more than that; one term that was used at the CIPD conference was ‘positive disrupter’. They champion people and help change the world of work to make it a better place for employees. Whether that’s giving guidance to individuals on policy, driving programmes such as D&I and wellbeing, building culture, enabling teams to perform better, or finding ways to help staff cope with the economic crisis.  

The future role of HR will rely more on technology and the data it delivers to help bring about change but it will also be more agile. With so much disruption impacting the workforce over the past few years, HR is more prepared to not only face the unexpected but to embrace it.  

If you want to learn more about our knowledge and work within the HR industry, head over to our sector page: https://skoutpr.com/sectors/human-resources/  

About this article

Read time:

4 minutes

Category:

Content we like, Sector knowledge

Why is tech news only happy when it rains?

Navigating the storm: Why a crisis communications strategy is vital

Browse more blog posts

Posted on
byJack Doyle
Has the conversation around tech always been so negative? Maybe it’s just me, but it seems that every second headline I read about tech today is just doom and gloom. The excitement around AI has been drowned out by the fear of it. “Is it going to steal my job?” “Is it going to destroy the education system?” “Is it...
Posted on
byJames Bentley
The world in that we live is unpredictable, to say the least. Businesses, organisations and even individuals are all vulnerable to issues which may lurk in the shadows or around corners. Some of these crises are natural while some are very definitely man-made, but they can strike at any time and with them put reputations and livelihoods on the line....
Posted on
byLee Simpson
Priority Consultants share further insights into the media landscape in India, from the booming print media, to regional trade publications. Mitabh, last time we spoke about the Indian tech sector and areas which you’re seeing high growth in currently. But thinking more about the work you do for your tech clients. What do you see as some of the key...
Posted on
byLee Simpson
Meeting PR agencies from different regions around the world is something we are always keen to explore. Whether that’s to work in partnership with one another, or simply to understand and learn more about their region. We recently spoke to Mitabh Saud, director of India Operations at Priority Consultants about why India’s tech sector is booming, and what the future...
Posted on
byJames Weaver
In today’s fast-paced and consistently evolving world of technology, innovation is key to stay ahead of the competition. While breakthrough products and next-generation solutions are fundamentally crucial, the importance of public relations (PR) for the tech industry should not be underestimated. Here, we explore the reasons why tech companies, both innovative start-ups or big tech, need PR and how it...
Posted on
byJames Weaver
Since the dawn of the 21st century, the tech industry has surged and evolved through countless groundbreaking innovations. But in the ongoing pursuit of digital transformation, layoffs in the sector have become an unwelcome trend. We saw it in the aftermath of the pandemic with the industry increasing its layoffs by 649% in 2022, which is the highest since the...
Posted on
byJames Bentley
Things change quickly in the world of B2B marketing, so it’s vital to be ahead of the curve. 2024 will bring with it new challenges and opportunities, so here are five incredible B2B marketing strategies which can make a significant impact for your business this year.  1. Personalised content marketing  Identifying and then producing content for specific target audiences has...
Posted on
bySkout team
Why was Operations your chosen career? I realised that Business Operations and Finance is the ideal path for me as I’ve always been passionate about finance and business, and I really love problem-solving. I love the challenging nature of the role and it is incredibly satisfying for my numerical mind to tackle challenges and turn them into opportunities for growth....
Posted on
byRebecca Brown
There is no denying that Josh Cole Bolland is an early starter. He started working as a freelance photographer and graphic designer aged just 16 and lived the dream, working with bands and musicians. He opened his own photographic studio just two years later and gradually integrated graphic design and video into the mix before he was joined in the...
Posted on
byJack Snell
I recently attended a Mental Health Workplace Responder course by St John’s Ambulance. It is now a part of my responsibility to help create awareness of mental health issues at Skout and to be a point of contact for my team. I have discussed my role with the team in great detail so they know what I’m here for, alongside...

Send us a message

Download The B2B business relationship report

The B2B relationship renaissance – did digital kill it? The importance of relationships throughout the customer buying journey. Please complete the form below and receive a download link via email.