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Why the gap between what brands say and what HR managers need to hear is widening - and how to close it. Q. Why do so many HR technology and services vendors struggle to connect with the people they're trying to sell to? A. Vendors often confuse being visible with being understood, yet reach is [...]

As organisations move into the middle of the year, many HR teams are doing so with unresolved pressure. A government backed fit note trial is reshaping how absence is handled, burnout within HR teams is becoming harder to ignore, and the way roles are being designed is shifting quickly. This month, HR teams are juggling [...]

One thing is for sure, the HR tech market isn’t short of competition. At this year’s HR Technologies event, the global giants were out in full force commanding attention by name alone and attracting visitors with their innovative stands. From Piña Colada flavoured ice cream through to personalised AI image cards you could print and [...]

HR decision-makers aren’t short of information, they’re short on time, trust and tolerance for irrelevant content that doesn’t speak to the real problems they’re trying to solve. They’re juggling more and more priorities than ever – making decisions shaped by workforce uncertainty, wellbeing pressures, DEI scrutiny, AI disruption, regulatory change and more. As the world [...]

April 2026 brought several developments into view for HR teams. Employment rights have moved into force, new reports brought fresh engagement data and renewed debate about how AI is affecting the next generation of workers emerged. For HR leaders, these developments are shaping conversations with managers, employees and boards right now. For communications teams marketing […]

Workforce news has been heavy this month and HR leaders are feeling the impact. To help HR marketers stay close to what their audiences are dealing with, we are publishing a monthly round up of the key HR themes shaping content needs. This edition looks at HR trends in March 2026 and the HR trends […]

Organisations have never had more access to people data. In fact, 72% of UK businesses hold digitised data on employees. Platforms can track everything from absence patterns to workflow movements, and reporting tools are now standard even in modest HR systems. However, many HR teams still find measurement a complex task. Data may be easier […]

I have just watched one the cleverest takes on the Christmas advert from a B2B company. Yes, you heard right, a B2B company. Biffa has pushed the boat out this year and crafted an AI generated take on the Coca Cola classic, complete with catchy Christmas music and an animated truck decal. Well done Biffa […]

It’s a transformative time for public relations and, for B2B organisations, the stakes have never been higher. With budgets under scrutiny and pressure mounting to prove ROI, marketers are being asked some tough questions: “What did this campaign achieve? How did it move the needle?” The answer lies in strategies that connect creativity with clear, […]