Recycling doesn’t just have to apply to your old newspapers or milk bottles, reusing your old marketing content can pay dividends too.
Us B2B PR agencies are in the business of writing fresh compelling content for our clients and it makes complete sense for that content to be repurposed in as any ways as possible so that they gain more ‘bang for their buck’.
It can just take a little imagination and a lot less time than you would probably expect to breathe life into old content.
Old blog materials and other content can be repurposed in many ways: have you thought about updating them to reflect recent changes to the business or the sector in which you operate?
Also, we’ve already blogged about the benefits of using video on your website. Why not bring your content to life and recreate it as a podcast or even as the focus for a video. The topic can remain the same but by offering it visually or as audio content it could attract a whole new audience to the subject.
Previously written content can also of course be repurposed and have a whole new life if used in newsletters or in presentations to new or existing customers. Once you’ve put the ground work in and committed your thoughts to an article, blog or opinion piece, it doesn’t mean it has to remain in that format for ever more. A little bit of creativity and a few tweaks here and there can see your original musings reinvent themselves in many ways.
