Surveys and collections of data depicting everything from the best places to live in the UK through to the nation’s favourite chocolate bar are everywhere. Surveys and data are often effective ways of presenting a story to the media, but given the popularity of the survey, how can we ensure our client’s data stands out from the rest?
In our experience as a B2B PR agency, one of the most innovative and effective ways of displaying this type of statistical information is in the form of an Infographic which can be used to support marketing, social media campaigns or to attract the attention of a journalist.
An infographic is a graphic visual representation of information, data or knowledge that illustrates complex information so that it’s easy to understand. It sounds simple doesn’t it, but it actually takes a clever combination of words and pictures to display a story quickly, concisely and in way that will engage your audience.
I read this great article today on the 80 best Infographics on the web. From the most resilient type of biscuit in a hot tea dunking situation to China’s social media landscape, there really are no limits to the collections of data that can be visually represented in the form of an Infographic.
The list shows some of the weird and wonderful Infographics that have been created across the globe to depict collections of data. Let us know your favourite from the list.