In a recent Skout blog, we looked at how to create compelling corporate videos. This blog looks at how to make the most of your digital content and use it to promote your products and services.
At Skout, we believe the full PR potential of video is often unrealised and that visual content is an extremely valuable tool. We love this example of how Volvic is using video to promote a new range of drinks by interacting with shoppers at Bluewater Shopping Centre. Visitors to the shopping centre were able to interact with a huge interactive billboard screen to win the new drink and other prizes: https://prexamples.com/2013/06/volvic-juiced-interactive-digital-billboard-game/
Video can also be used to help explain what a product does and why you need it in your life. Here’s another great example. This time Microsoft explains all about why we all need the new Xbox One: https://www.bbc.co.uk/news/technology-22613948
In a crowded, competitive marketplace, a product’s USP needs to be brought to the consumers’ attention. Samsung have used video to demonstrate the reasons to buy its latest smart TV’s https://www.youtube.com/user/samsunguk?v=R6vQDf0dtHE
So not selling to consumers? Well, we believe video still has a place in the B2B world and customer case studies are a great way to use video to add an extra dimension to a story and make it visually appealing to a potential customer. It can also be used to help bring your products or services to life and sell their many benefits. So, next time you’re looking at the best way to PR a new product or service, think about it visually – as they say ‘a picture speaks a thousand words.’
