At Skout we specialise in business-to-business communications, delivering PR, content programmes and integrated campaigns.

Working across all media, we manage earned, paid and owned channels for our clients.

We’re consistently successful at helping them achieve marketing goals, whether that’s building demand, winning more sales, or simply communicating brand messages.

Our B2B PR Services

  • B2B PR




the leadership team

Rob Skinner

managing director

Since Claire started her career in tech PR in the mid-90s, she’s been witness to the rise of some of the world’s biggest brands and technologies. Her experience includes Apple, BT, Citrix, Oracle, VMware and EMC. Claire also spent several years working as deputy editor for Hong Kong’s biggest circulating monthly magazine and went on to establish the region’s first green PR practice. Hands-on with her clients, Claire puts her limitless enthusiasm into everything from planning and strategic advice to media relations. She likes to do the whole job and still loves setting a great story to do its work.

Claire Lamb


Rob set up Skout based on his passion for finding hidden stories within businesses and using them to establish more authentic and meaningful brands. His 20-year B2B career includes a previous MD role at a highly successful PR agency which he helped to establish and grow. He has also advised some of the world’s largest as well as some of the smallest B2B organisations on communications, across a wide range of sectors. People see Rob as a ‘practical PR creative’ with a knack of finding the story in almost anything. A strong business manager, he remains hands-on with Skout clients.

why we're good to work with?

We’re ‘practical creatives’

Our creativity comes with feet on the ground, not pie in the sky. Always ambitious, but with a healthy dose of B2B reality.

We always finish what we start

Our plans are both deliverable and delivered. They’re transparent too, so you know exactly what we’re aiming for.

We hit the ground running

Because of our experience, we are productive right from the start. You’re not waiting months for us to achieve results.

We work as partners

We work in close partnership with marketing teams, dividing up roles between us: what skills gaps do you need to fill?

We’re award winning

  • Prolific North Winner

  • b2b marketing finalist

  • cipr pride winner

  • pr moment shortlist

what makes us different

Natural storytelling

We’re experts at natural storytelling. This is about foraging for real, organic stories within your business and using these to reach your target audience. It’s by far the best way to build credibility and influence B2B markets, and it’s pretty good at generating real business, too.

Integrated approach

We integrate our work with clients’ wider marketing programmes. Direct marketing and marketing automation, inbound, social media and events – whatever the mix, this integrated approach delivers the best possible return on investment.

Goal driven

We map all our plans against the goals you want to achieve. Nothing’s done unless there’s a clear business reason to do it. And we monitor all results and report back against agreed KPIs, so you can see exactly how our activities are helping you move forward.

B2B passion

Put simply, we’re passionate about helping you reach your B2B audiences as effectively as possible. So we take time to understand what motivates the businesses and people buying your products and services and those influencing the process.

sector experience