A brighter B2B agency

At Skout, we are on a mission to make your B2B communications more brilliant so you can enjoy a brighter business future.

As our client, you’re at the heart of everything we do, and we will help you to create the strong business relationships you need to ensure success, bringing your authentic stories into focus. We combine close-up examination of your business with a panoramic view of the world around you, helping it get closer and engage with the people it needs to influence.

We’ll forge vibrant working partnerships with you and become an integral part of your team. We are here to support your entire journey with key audiences and decision makers, from building brand awareness or generating demand to winning sales or communicating brand messages and retaining client loyalty.

It’s good to meet you!

Rob Skinner

Founder and managing director

I’m proud to have worked in the B2B PR agency world for more than 25 years now. I was one of the first people in the UK to study PR at degree level, then my first job was a PR work placement at an electricity company. I was in the press office on my own one day and the local radio station rang to say, “there’s been a power cut – we need to interview you right now.” It was a real baptism of fire!

From those heady beginnings, and a long career in B2B agencies, forming Skout was a natural evolution. I’m passionate about delivering excellent work that addresses and exceeds clients’ objectives, and I remain hands-on in every aspect of the business.

The name Skout represents our ability to work as a close team and forage for brilliant stories, but I admit its true origin was me trying to find a word that began with ‘Sk’ like Skinner – there aren’t many!

Claire Lamb


Since I started my career in PR in the mid-90s, I’ve worked with some of the world’s biggest brands, including Intel, BT and Orange (now EE). I headed up Apple’s PR when they’d just launched coloured iMacs – remember those? – and I was a key part of the team that launched the iPod in the UK.

After several tech PR agency stints I spent several years living in Hong Kong, working as deputy editor for a bi-lingual homes and interiors magazine, as well as establishing Hong Kong’s first green PR agency. I delight in building strong client relationships: largely because I like talking to interesting people. Making the leap from the press angle seen on the page to applying this directly to a client’s product or service is always an exciting challenge.  

Claire James

Account director

I’ve worked in PR agencies for over 25 years, with a wealth of experience that spans a variety of markets including healthcare, life sciences, leisure, construction, energy and food.
I’m passionate about people. I love working with clients to develop programmes that help them to achieve their objectives and enable them to shine within their own organisations. It’s the challenge of seeing a plan as a moving feast rather than a static tick box exercise and then spotting the opportunity to go above and beyond to deliver fantastic results.

Possibly even more importantly, I’m also a fully qualified cheerleading coach, and surely every organisation needs one of those on board!

Fiona Whyatt

Account director

I hail from Stratford Upon Avon – you might have heard of the place: apparently it was also the home of a famous playwright. After an early career teaching English to unruly 16–18-year-olds in France, I headed back across the channel to become a technology magazine editor. When that career came to a natural end, I knew that I wanted an alternative path, and B2B PR agency life appealed to me on many levels, so it was a logical leap. I’m passionate about bringing business stories to life, and producing compelling content that people want to read.

Lottie Buckley

Senior account manager

Working in a B2B marketing agency is a natural fit for me: I like the variety of topics and tasks at hand, and the wide spectrum of clients that we work with, across sectors such as tech, education, retail, law and logistics. The combination of creativity and practicality in my role really appeals to me. I studied multimedia journalism at the University of Salford because I’ve always loved writing. As a child, I used to love writing stories and making my own magazines – I still own the only copies of my hand drawn childhood publications ‘Star’ and ‘Chatterbox’. I’m also incredibly organised, and love nothing more than a Trello board or a spreadsheet.

Rebecca Brown

Senior account executive

Before joining Skout, I gained a degree in Public Relations and Media, plus a master’s degree in International Relations. I’m always invested in my learning journey and it’s fantastic that there are so many different ‘brains’ at Skout HQ to bounce ideas off and bolster my knowledge. It’s true what they say, no two days are ever the same working in a B2B agency and that’s what I love about it. One day I may find myself writing a thought leadership article about the global issues impacting the world today and the next, I can be in a creative brainstorm session thinking about the next big ideas for our clients.  This suits me perfectly as it’s great to have a lot of variation in a job – you never get bored!

Becky McArdle

Senior account executive

My career in marketing and communications started with a degree in fashion marketing at a London University. From there, I moved into a graduate communications role at a B2B construction marketing and events agency, where I honed my skills in copywriting, design, social media, newsletter, press negotiation, planning and reporting.
I relish my B2B marketing agency role. As a Senior Account Executive at Skout, I’m responsible for pitching to press, writing content, building strong client relationships and offering creative campaign ideas. I love nothing more than to immerse myself in industry issues, and to help our clients to tell their brilliant business stories in a way that engages the reader. 

Alex Gladwin

Operations manager

I’ve had a lifelong ambition to work in an office environment, with a stationery cupboard (this began with a serious and slightly alarming love of WHSmith as a child), so I studied business at University. It was there that I discovered that my strengths were in HR; I ultimately qualified with a Postgraduate Diploma in HR Management. 

A long career in this field has ultimately led me to my current role in B2B communications at Skout. I’ve always been a highly organised control freak, with most of my life set out on a spreadsheet. As an operations manager, this personal trait comes in remarkably handy as I keep everything running smoothly.

Celine Goodier

Business development manager

My love of all things B2B marketing started when I was introduced to a Marketing module during my degree in Languages for Business at Oxford Brookes University. I’ve been working in B2B communications for more than 15 years now, developing business relationships with clients across a range of sectors and geographies and continuously learning from these relationships. I love applying strategic know-how to developing campaigns targeting key target groups, and thinking of ways to continuously build relationships with key stakeholders across different platforms.

Skout’s geographical location is ideal, as I enjoy nothing more than taking long dog walks in the Peak District hills.

Our proudest moments

(shared by the team)

What we stand for

Openness creates opportunities

As a team we have the integrity to deliver on our promises, fostering trust in everything we say and do. As an employer we create an environment to nurture honest and open conversations and actions. For our clients we are not afraid to speak out to help them achieve their goal.

Want to join us?

Are you interested in joining our team? We are always on the lookout for brilliant B2B PR, comms and marketing experts and strategic bright sparks. If you’re interested in furthering your career with us, please get in touch with your CV.

Keep in touch

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