About this article

Read time:

4 minutes

Category:

Uncategorized

Are you media ready?

Arranging for our clients to speak with a journalist for a radio, TV or print interview is an exciting part of the job. Interviews with the media are a great way to actively build journalist relationships, build brand awareness and get key messages across to a target audience. However, being thrust into a live interview situation, or even speaking to a journalist over the phone can be a daunting prospect. That’s why spokespeople should never underestimate the importance of media training.

A live media interview can take many different forms – you could find yourself on the BBC Breakfast sofa; live at the side of a busy motorway; or even in a radio studio. Or if you’re lucky it could be over the phone with a journalist from your leading trade title or a pre-recorded interview for television or radio. Whatever the scenario, there are lots of ways you can prepare yourself to help ensure you get across what you want to say and handle even the trickiest line of questioning.

Media training workshops demystify the media and teach key business spokespeople how to stay on message while making a positive impact. Businesses put in a lot of hard work to create a communications strategy that reflects its key messages so ensuring its spokespeople communicate these messages effectively is essential.

If you’ve ever seen Jeremy Paxman in action, you’ll know just how tough some journalists can be. But media training will equip you with the tricks and techniques to hold your own against any journalist and get across the key points you want to make.

Just as a taster, here are a few top tips we give our clients on what NOT to do during a media interview:

  • Don’t be distracted. If it’s not a live interview, ensure all distractions are out of sight – barking dogs, small children etc.
  • Don’t say off the record! It’s never off the record when speaking with a journalist.
  • Don’t be a jargon dictionary! It’s important to know your audience, they may not understand what you’re talking about.
  • Don’t say no comment! If you’re struggling for an answer simply say you’ll get back to them about it.
  • Don’t lie! You will be found out.

As a B2B PR agency who delivers media training, we understand the benefits of ensuring your key spokespeople are on message and what to do if when things don’t go to plan. It’s always a good idea to make sure media first timers understand the media landscape and who they’re talking to and why. We can’t predict how your interview will go but we can make sure you’re prepared for all eventualities.

Kat Wilding is a regular contributor to the Skout blog 

Enjoying our blogs?

We can deliver a monthly round-up straight to your inbox

About this article

Read time:

4 minutes

Category:

Uncategorized

Do tech companies need PR?

Is traditional media going to become a relic of the past?

Browse more blog posts

Posted on
byJames Weaver
In today’s fast-paced and consistently evolving world of technology, innovation is key to stay ahead of the competition. While breakthrough products and next-generation solutions are fundamentally crucial, the importance of public relations (PR) for the tech industry should not be underestimated. Here, we explore the reasons why tech companies, both innovative start-ups or big tech, need PR and how it...
Posted on
byJames Weaver
Since the dawn of the 21st century, the tech industry has surged and evolved through countless groundbreaking innovations. But in the ongoing pursuit of digital transformation, layoffs in the sector have become an unwelcome trend. We saw it in the aftermath of the pandemic with the industry increasing its layoffs by 649% in 2022, which is the highest since the...
Posted on
byJames Bentley
Things change quickly in the world of B2B marketing, so it’s vital to be ahead of the curve. 2024 will bring with it new challenges and opportunities, so here are five incredible B2B marketing strategies which can make a significant impact for your business this year.  1. Personalised content marketing  Identifying and then producing content for specific target audiences has...
Posted on
byRebecca Brown
There is no denying that Josh Cole Bolland is an early starter. He started working as a freelance photographer and graphic designer aged just 16 and lived the dream, working with bands and musicians. He opened his own photographic studio just two years later and gradually integrated graphic design and video into the mix before he was joined in the...
Posted on
byJack Snell
I recently attended a Mental Health Workplace Responder course by St John’s Ambulance. It is now a part of my responsibility to help create awareness of mental health issues at Skout and to be a point of contact for my team. I have discussed my role with the team in great detail so they know what I’m here for, alongside...
Posted on
bySkout team
Why was PR your chosen career? Coming out of a job in television journalism, I knew that a career working with words was paramount. I moved between several roles in marketing and communications at companies of varying sizes but had always wanted to work in the cut and thrust of an agency where client requirements could be very different from...
Posted on
byRebecca Brown
Over the past few years, poetry has become one of our Skout traditions. As we get ready to close the office doors for Christmas, we thought we’d share with you a festive poem in celebration of all our brilliant clients written by our head of client services, Claire James. Enjoy!  
Posted on
byRob Skinner
Just over 31 years ago, in a speech to mark her 40th year of reign, The Queen told the world that 1992 had been her annus horribilis. To quote, “not a year on which I shall look back with undiluted pleasure.”  During that year, three of The Queen’s children had separated from their spouses, the royal family had been plagued...
Posted on
byHonor Williamson
We invite you to join in on our ‘Big B2B Christmas Quiz’ to test your knowledge of all things Christmas, PR and marketing, pop culture and more before we head into the New Year.   Answers at the end (no cheating, please!). And don’t forget to let us know your score.  Marketing & PR  Christmas  Technology  News  Pop Culture  Answers 
Posted on
byRebecca Brown
There aren’t many B2B marketers out there who don’t spend a lot of time thinking about content and how to best use it to engage their audiences. In fact, over 70% believe content is becoming increasingly important in driving overall marketing success. But just because it’s the right thing to do, doesn’t always mean it’s done right. Audiences are being...

Send us a message

Download The B2B business relationship report

The B2B relationship renaissance – did digital kill it? The importance of relationships throughout the customer buying journey. Please complete the form below and receive a download link via email.