Twitter announced last week that it has introduced a ‘mute’ feature to enable people to temporarily hide tweets from Twitter accounts they follow. The new feature allows users to mute irritating or boring tweets, rather than blocking the account completely.
The social media giant has said that the mute function will give users more control over the content they see by letting you to remove a user’s content from key parts of your Twitter experience.
So in an attempt to prevent brands and avid Tweeters from being muted, PR Daily asked the PR Newswire audience what would drive them to hit mute. The most frequent responses included:
-Don’t tweet excessively. Too many tweets in a short time frame can be very annoying.
-Strike a balance between information that is useful for a target audience and that which is simply self-promotional
-Engage with your audience. If you don’t talk to your audience and engage with your followers your account is unlikely to be interesting to follow.
-Keep your tweets relevant.
-Don’t get too personal. Giving your tweets a personality is always a good thing, but don’t forget you’re tweeting to a business audience.
-The overuse of @ and # can make reading your tweets a chore.
The potential threat of being muted is a useful reminder of best practice when it comes to using Twitter, so Tweet wisely to avoid being muted.