If you’re looking for a way to improve your B2B marketing, then influencer marketing might be the answer. Contrary to popular belief, B2B influencer marketing is not just for consumer brands. In fact, it can be even more effective for B2B companies. In this blog post, we will discuss what B2B influencer marketing is and why you should consider doing it!

So, what exactly is B2B influencer marketing? Put simply, it is working with people and third parties who have the power to sway the decisions your key audiences make about your brand. This can be through paid commercial arrangements or by inspiring influencers to be positive about your business.

There are many benefits of B2B influencer marketing. Here’s the top five:

Boost brand awareness

For one, it can help you to boost your brand awareness and reach a wider audience. It can also help you to build trust and credibility with potential customers, as well as improve your search engine ranking.

Generate leads and sales

B2B influencer marketing can also help you to generate leads and sales. This is because when an influencer promotes your brand, their followers are more likely to take notice and purchase your products or services.

Improve customer retention

In addition, B2B influencer marketing can improve customer retention. This is because customers who feel connected to an influencer are more likely to remain loyal to your brand.

Increase ROI

Finally, B2B influencer marketing can help you increase your return on investment (ROI). This is because you can track the results of your campaigns and measure whether or not they are effective. If they are, you can then reinvest in them to continue growing your business.

There you have it! These are just a few of the many benefits of B2B influencer marketing. If you’re not already utilising this powerful tool, we suggest you start today. Contact us to find out how we can help.

Our B2B influencer marketing work

Raising awareness of an industry leader

100% Group is an award-winning international retail display and graphics installation specialist working for leading global brands in more than 60 countries across the world. 

Global e-commerce thought leadership

E-commerce software provider Sana Commerce briefed Skout to devise and deliver content marketing campaigns to position it as market and thought leader on B2B e-commerce, and drive demand for its solutions.

Helping a legal ‘accident helpline’ provider achieve growth

Customer acquisition specialist mmadigital was looking to position itself as a disruptive technology business in the legal sector, and approached Skout to help build B2B brand awareness, educate law firms around the benefits of its innovative services, and boost its employer brand to support future recruitment.

'Immer besser’ B2B marketing

The commercial division of renowned German white goods manufacturer, Miele, was keen to boost awareness and sales of its products within the key commercial sectors of care, hotels, and veterinary practices.

Latest news and views

In a nutshell, B2B influencer marketing is working with people and third parties who have the power to sway the decisions your key audiences make about your brand.

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