Awin has a strong heritage in the world of affiliate marketing, priding itself as one of the biggest players in this space in the world. The network has a mission to connect advertisers and affiliates of all sizes; there are currently over 241,000 contributing publishers and 21,200 advertisers using the platform.
Although Awin is a market leader in the affiliate marketing space, its positioning did not necessarily reflect that. The business turned to Skout to devise and deliver a UK PR campaign around its key messaging, new incentives for users and leverage its mantra of championing people first.
Skout built a PR programme with the aim of shifting the perception of affiliate marketing as an add on or top up channel, to being a crucial component in a business’s martech stack. To do this, we developed a series of press-facing media content that was distributed across Awin’s target sectors and verticals including martech, retail, telecoms, travel, business and finance.
The PR programme generated 34 pieces of coverage with highlights including placements in The Express, Ecommerce Age and Martech Series. As a result of the coverage obtained, the Awin brand was seen an estimated 1,000,000 times by its target audience and 67% of all coverage had a Domain Authority of 40+, with a third including links to the Awin website.