Skout was enlisted by warehouse automation provider Conveyor Networks to raise brand awareness and support lead generation. We developed research based B2B marketing campaign to uncover the key themes and challenges amongst its core market of mid-tier retailers. Using the findings, our integrated campaign positioned Conveyor Networks as a thought leader and used content across multiple channels to resonate with its key audience.
From innovative roundtable discussions we identified key trends and storylines to create fresh content for press, web, social and direct channels, including a detailed report, press stories, thought leadership content and a blog programme.
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