Grass Roots

The future of employee benefits


Grass Roots Employee Solutions developed ‘Phonescheme’ – a cost effective route for employees to access a range of new smartphones. Skout was tasked with launching this new employee benefit to the HR, employee benefits, business, technology, and national media, and to build audience awareness and engagement.

Where we shone

We surveyed Grass Roots’ customers, identifying their preferred way of buying a new phone and whether they would consider using a salary sacrifice scheme. We also created the ‘Future of Benefits’ campaign investigating which employee benefits the workplace values now and in the future. We implemented an innovative B2B content marketing programme including animated video, in-depth report, and a series of ‘perk profile’ infographics revealing who wants which benefits.

In a nutshell

Launch innovative salary sacrifice benefits and position the client as an employee benefits thought leader
Brilliant because:
Despite a very focused target media, Skout generated significant media coverage and campaign value. This coverage contributed to Grass Roots’ website traffic and SEO improvement. The media coverage reached an audience of 5 million and achieved over 750 social shares. 34% of coverage generated links to Grass Root’s website.

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