Doubling share of voice for a European HR tech scaleup


The scaleup SaaS employee experience platform LumApps helps teams across the world share the same objectives. Acting as a ‘Digital HQ’, LumApps offers a platform for employees to gather, to be informed and inspired, share knowledge and do great work. The platform is used by some of the world’s largest companies including Electronic Arts, Airbus and Just Eat. The French business had a strong presence in its home territory as well as in the US, but the UK market was a new region to tackle.

LumApps was looking to increase its presence in the UK to help support the marketing strategy, drive leads and build awareness in the market among key HR decision makers, as well as standing out from competitors. The business turned to Skout to create and drive a UK PR campaign around the key messaging and themes that sit at the heart of LumApps’ ethos: employee engagement, employee retention, internal communications and first-in-class technological development.

Where we shone

Skout built a PR campaign around the benefits of workplace communities and corporate culture, telling the LumApps story through key titles such as People Management, HR Magazine and Employee Experience Magazine. Original research was also commissioned to drive storylines that would resonate with the UK HR media. This resulted in the team generating 40 pieces of coverage in eight months; with close to 200,000 coverage views – including placement in The Times.

At the outset of the program, LumApps wanted to enhance their presence in the UK. Through our program, we boosted its share of voice in the media from 20% to 52%.

Skout also delivered a targeted paid media campaign across three key media publications to amplify LumApps’ brand presence in the UK. The paid campaign included advertorials, online advertising and eblasts to maximise the results.

In a nutshell

To raise brand awareness in the UK through B2B PR and content creation
Brilliant because:
Skout helped LumApps to achieve a majority share of voice in just over six months, establishing and enhancing brand awareness in the UK through high quality editorial content.

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