Optimum Procurement, a recognised leader in procurement outsourcing and consultancy services, was seeking to capitalise on its established business presence and numerous customer successes. It engaged Skout to raise its profile across several marketing channels and deliver a group-wide B2B communications programme, resulting in a range of thought-provoking blogs, articles and white papers showcasing the company’s outstanding knowledge of its sector. These materials subsequently led to coverage in tier-1 media titles such as Procurement Leaders, Supply Management and The Guardian.
We also worked with Optimum to organise a series of round-table debates on the future of procurement, which were attended by many leading figures within the sector, as well as financial journalists. The events served as lead and content generation opportunities, supporting multi-channel brand building.
Tapping into its industry expertise, Skout also provided Optimum with rapid response as part of its PR programme, aimed at developing media coverage on relevant current issues.
We helped Optimum achieve frequent high-calibre media coverage, not only in key procurement titles but also in wider media such as Financial Director magazine and national newspapers such as The Times and Guardian. The round-table debates were a huge success resulting in media coverage and several hundred downloads of Optimum’s own debate reports by senior procurement executives and potential future clients.