Plasma Clean

The Sweet Smell of Success


Despite being one of the UK’s leading developers of innovative air purification systems supplying nationwide brands including KFC, Tesco, Pizza Hut and Harvester, Plasma Clean was still relatively unknown amongst its target market of restaurants and hotels. With ambitious growth plans, the company asked for our help with raising its profile and brand awareness through B2B PR. 

We immediately smelled a ripe opportunity for media coverage! And so, we recommended that Plasma Clean’s PR focused on; profiling the business’ challenges linked to growth; creating thought leadership around the business impact of uncontrolled odours and launching its new and innovative products to the market.

This gave us scope to approach a wide variety of business, trade and general media with a view to getting coverage quickly.

Where we shone

We succeeded in getting Plasma Clean a whole-page profile in the Daily Telegraph’s small business supplement, which resulted directly in a number of incoming inquiries for the company. We also secured in-depth articles for Plasma Clean’s CEO in top-tier vertical sector magazines, including a double-page spread in Hotel Owner. Meanwhile, numerous regional media articles – including a feature in the Manchester Evening News – also brought in interest.

In a nutshell

To raise the client’s profile within the hotel and restaurant sector
Brilliant because:
The campaign was a great demonstration of the power of engaging media content and creative angles to both elevate a brand quickly and spark buying activity.

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