Building a new brand post-merger


Following a period of acquisition and the merging of two distinct corporate entities, Skout was commissioned by Redcentric to help communicate these changes to both key media and stakeholders, including existing and prospective customers.

This B2B PR brief focused on communicating the positive aspects of the acquisition to the media and to customers of both companies, and to position the combined service offering as industry-leading.

Where we shone

A tailored media outreach programme mirrored the acquisition and brand integration timetable, reinforcing messages consistently. We focused on brand positioning, highlighting newly integrated services, customer win announcements, features, and by-lined articles, as well as an intensive blogging and video programme.

In a nutshell

To help build a new brand through B2B PR
Brilliant because:
Broad media coverage achieved, supporting positive communications with Redcentric’s customers.

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