Redcentric is a key player in the cloud services sector, and enlisted Skout to increase awareness of its specialist position, expertise, and breadth of services. We created an integrated B2B marketing campaign that provided a cloud adoption state of the nation; it identified where companies were on their journey and advised organisations on how to move forward with cloud technology.
We developed a ‘content universe’ supporting multiple channels across paid, earned and owned media, taking an integrated campaign approach.
At the heart of the campaign was an in-depth a research report. To support the report, we developed other content and ran a B2B PR programme bringing the results to life through media coverage.