Work

Sana Commerce

Global e-commerce thought leadership

Overview

E-commerce software provider Sana Commerce briefed Skout to devise and deliver content marketing campaigns to position it as market and thought leader on B2B e-commerce, and drive demand for its solutions.

Where we shone

Working alongside a market research agency Sapio, Skout developed a B2B content campaign that focused on digital transformation as a thought leadership topic. Together, we delivered statistics and content for B2B PR and marketing efforts on a global, national, and niche industry basis, which were rolled out over the course of a year.

In a nutshell

Mission:
Global, demand generating, thought leadership
Sector:
Services:
Brilliant because:
Over 1,200 downloads of the original digital transformation report were generated. Due to the depth and quality of the research the campaign also delivered longevity and provided further press and marketing content opportunities.
Without Skout and Sapio we couldn’t get the right, relevant analytics required for this beautiful project. Thanks for…making it a highly successful thought leadership campaign.
Global marketing program manager, Sana Commerce

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