Law firm SAS Daniels offers a range of legal services to clients across the North West. Keen to raise the profile of its success and growth and increase awareness of the range of services it had to offer, SAS Daniels handed its legal PR brief to Skout.
With legal experts in areas such as property, wills and estate planning and employment law, we focused on the relevant issues that affect local businesses and individuals, and widened media outreach to include regional broadcast opportunities and top tier vertical media.
We undertook a series of ‘story foraging sessions’ with all of SAS Daniels’ partners to understand the range of issues affecting their clients and how their legal services can help resolve them. We targeted key regional titles and broadcast channels with current news or views from SAS Daniels.