Wax Digital wanted to position itself as a technology leader in the procurement software sector. We provided an integrated lead generation, PR and marketing campaign, investigating the future of technology-led corporate buying.
We devised ‘The Buying Game’ debate, discussing how wearable technology and other future tech innovations could change corporate buying. Discussions were led by Wax and a leading futurologist, with panel attendees including senior procurement professionals and media. We also launched Wax’s wearable tech prototype as an innovation.