Wax Digital

Technology leadership campaign


Wax Digital  wanted to position itself as a technology leader in the procurement software sector. We provided an integrated lead generation, PR and marketing campaign, investigating the future of technology-led corporate buying.

Where we shone

We devised ‘The Buying Game’ debate, discussing how wearable technology and other future tech innovations could change corporate buying. Discussions were led by Wax and a leading futurologist, with panel attendees including senior procurement professionals and media. We also launched Wax’s wearable tech prototype as an innovation.

In a nutshell

To build awareness and demand through thought leadership
Brilliant because:
The Buying Game campaign delivered some outstanding results including a £2m new business pipeline.

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