Wax Digital

A new approach to communications


Wax Digital identified the benefits of moving from outbound marketing towards an inbound approach, based on increased digital and social media activity and B2B tech PR for brand building. It understood that this would require a constant stream of compelling and engaging content, and that PR-led tier one media coverage would become increasingly critical in the battle to win over target customers.

Where we shone

Our focus was helping Wax become an authoritative figure in the procurement software market through thought leadership content, video, customers, debates, and research.

For maximum effectiveness, we quickly developed a genuine partnership approach that made the most of the skillsets within the two teams.

In a nutshell

Help shift client’s marketing focus to inbound
Brilliant because:
Wax has recorded a significant increase in leads being influenced by media coverage since we came on board.

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