Wax Digital

The future of procurement


eProcurement software provider Wax Digital required a B2B marketing campaign that explored the future of procurement to position the business as an innovator in its sector.

Where we shone

Via a survey of procurement professionals, plus extensive interviews, Skout uncovered how procurement prioritises innovation, what it means to them and what the future holds. From these quantitative and qualitative insights we compiled a two-part report that foretold procurement’s future.

In a nutshell

Position client as market innovators
Brilliant because:
Skout made the campaign a driving force for raising brand awareness around innovation and generated over 200 marketing leads.

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