Wesleyan Bank enlisted Skout as its B2B PR agency, to increase brand awareness by educating the small business sector on the growth advantages of alternative finance. We created an integrated campaign that would support Wesleyan’s lead generation while positioning it as a market leader across many communication channels.
We explored the ‘fear of funding and debt’ that exists among many UK SMEs and examined why younger entrepreneurs have a greater desire for alternative funding. We conducted research and used the findings to position Wesleyan as a thought leader in the sector, helping drive relevant audiences to engage on its website and social media feeds. Based on the findings, we created press releases, blogs, a report and an animated video.