There’s lots to consider when embarking on a new B2B campaign:
- Who to target and how to reach them?
- The campaign objectives and how you want people to respond
- Ensuring the campaign resonates with target audiences
The impact of an effective PR campaign can be long lasting so if you’re going to invest time, resource and money into raising awareness of a Product or service it’s important to have a firm plan of action in place to ensure your campaign objectives are achieved.
Our recommended approach:
When it comes to executing an impactful PR campaign it’s all in the planning: deciding who to target and what it is that you want them to know about your business.
Our tried and tested approach helps give clients the confidence that their PR campaigns will meet their objectives and deliver a return on investment.
- We start by taking time to work with you to understand your objectives for the campaign and what it is you’d like to achieve. We also spend time researching your target markets and audiences.
- Next step is to profile your target audiences. We work with you to understand their pain points; how you can help them; and crucially, the best ways to reach them.
- We then work on developing our campaign strategy, combining the objective and audience behaviours to determine the focus of the campaign and our approach.
- Brainstorming ideas for creative campaigns to take your key messages to your target audiences comes next. To be successful, PR campaigns need to resonate with the people you want to talk to, so it’s important to make sure your campaign stands out from the crowd.
- PR campaigns are typically made up of a variety of tactics including media relations and digital communications. We advise on how to translate creative ideas into tangible campaign materials that will work across a variety of channels.
- Timing is also important, so we will work with you to create a campaign schedule to ensure the messages reach target audiences at the right time.
- We would also advise on how we measure the campaign results. We link these to the campaign objectives and demonstrate ROI.
How we help:
- Experience: We have years of experience working with our clients to create PR campaigns that resonate with their target audiences.
- B2B experts: As specialists in the B2B landscape we have a wealth of ideas to bring your business stories to life and raise brand awareness.
- Expertise: Our story telling expertise enables us to bring your business messages to life and make them work effectively for a variety of audiences.
- Value: Don’t leave your PR campaigns to chance, work with us to ensure they meet your key objectives and deliver a return on investment.
Find out how we helped eProcurement specialist, Wax Digital reach its target audiences with a PR campaign focused on the future of procurement.