Though it does not directly hold financial value on its own, brand awareness feeds into the marketing mix as a whole by reinforcing your brand message and driving incremental sales.
By building brand awareness, your business can expect to see many advantages that will make sure you remain competitive in a crowded market. A good marketing campaign can build a connection between your company and its potential audience, forming brand loyalty that can translate to repeat purchases; whilst, also ensuring your brand is at the forefront of customers minds.
Our approach to brand awareness
At Skout we use our experience and expertise to increase awareness of your brand by using integrated marketing campaigns to aid recognition, whilst maintaining consistency of your business message. Whether this be producing bespoke content to upload to your website and share over social media, or creating stories to raise your media profile, we always work hard to bring your brand to life.
- We start by mapping out the communication objectives to the broader plan of your marketing strategy. This will help us to determine the best type of communication channel needed for raising your business’ brand awareness, whilst ensuring objectives are met.
- Then we research your audience persona to understand their interests, challenges and needs. By getting to know the language of your potential customer, what platforms they use and how they interact, we can ensure your business’ messages are conveyed to maximise engagement levels and gain positive sentiment.
- Next, we continuously monitor your industry landscape to gauge the background of the market, spotting trends relevant to your business. By conducting competitor analysis we can find hidden opportunities to increase your share of voice in the market.
- We then use real stories from within your business to create natural narratives, producing content that align with the message of your business.
What you can expect from us
Whether you’re a small start-up or a large enterprise, we can help you increase your brand awareness. Here’s what you can expect from the Skout team:
- An integrated campaign to maximise brand exposure and increase brand loyalty, ensuring your business is reaching its intended audience.
- Producing content that will catch the attention of key media publications, showcasing your brand values whilst also bringing your ideas to life.
- A bespoke and creative social media strategy, using platforms such as Linked In and Twitter to share content and engage directly with your audience.
- Analysis of both media coverage and social media engagement to identify which content has made the biggest impact. This can show if your marketing objectives are being met, whilst also helping improve future business performance.
- Identify spokespeople to deliver expert opinion and give your business a voice. This will establish your brand by cementing its credibility, whilst also showcasing the people behind the company.
We helped Teneo build brand awareness by using a PR focused campaign to share its success stories with key media publications across the UK and US.