At Skout, we can support you in co-ordinating and implementing digital PR campaigns in a variety of different sectors and integrated across a range of online channels. We offer expertise in optimised content for both organic or paid search as well as social campaigns.
OUR APPROACH TO DIGITAL PR
It can be overwhelming to get press to notice your brand with the continuous decline of online news desks. By creating and implementing a digital PR campaign we can help to put you in front of key influencers, relevant press and ultimately, your target market.
Our tried and tested approach to achieving this involves setting out clear objectives and KPIs from the beginning. If you are planning a digital marketing strategy, you need a focussed idea of what you want to achieve from it. The devil really is in the detail – trying to accomplish a broad spectrum of objectives is going to make it much harder for you to achieve your goals.. Skout can help you to distinguish your key objectives and put a strategic roadmap together for how you can achieve them.
Digital PR objectives are often based around:
- Building brand awareness
- Link building – gaining relevant, quality links for your website
- Enhancing SEO and domain authority
Our digital marketing campaigns incorporate local, trade, national press and are made up of:
- A campaign strategy and roadmap
- Content distribution – press releases, blogs, posts and articles
- Opportunity and development
HOW CAN WE HELP?
Whether you are planning your first ever digital PR campaign or if you are looking to take a more detailed and strategic approach, we have the expertise to help you achieve your goals. Here are some of the ways we can make it work:
- We work with you to establish your objectives and KPIs though detailed research and planning
- We write and distribute strategic online surveys to gain consumer insight and lead generation
- We draw on our existing relationships with a combination of trade, local and national press and write powerful content to secure targeted features and other press opportunities
- We optimise your social media channels, increasing your following and engagement by building communities and sharing strategic content
- We improve your domain authority by creating optimised video, imagery and written content
- We create gated content such as e-guides and white papers to help you to generate and nurture leads
- We use social media and Google Analytics to track campaign progress and review and adjust it where necessary
We helped Wax Digital achieve increased online engagement that lead to enhanced brand awareness and generated business opportunities.