- If you’re looking for help with written articles, our story foraging sessions are invaluable! This is how we dig deep into the business to find interesting expert topics that your audiences will want to read about.
- Also, by keeping on top of the news agenda, we identify trends and encourage clients to share their views on them.
- We also reach out to third party experts and conduct research on behalf of our clients to ensure articles are balanced, well referenced and have a strong evidence base. This all helps you achieve coverage in the most respected publications.
- Our expert writers ensure the tone, style and messaging within the articles is in sync with your brand and fits the required purpose and platform. There’s a big difference between the style of a LinkedIn blog, and a technical article for a leading professional publication.
- And if articles are being written for publication in the media or on third party blogs and websites, we will handle all of the targeting, pitching and placement of them on your behalf too!
What to expect from Skout
- In-depth B2B expertise, meaning we can tackle any topic, however complex or in some cases, dry!
- A hunger and passion for creative storytelling, which will make your articles, your spokespeople and your brand stand out from the crowd.
- A team of expert B2B writers at your disposal – so you can make the most of your experts’ knowledge quickly and efficiently.
- Great attention to detail and grasp of language. Your words will be in safe hands.
- Advice on how best to approach article topics, especially when you have a particular target media outlet in mind.
We successfully turned the c-suite into thought-leaders at our client Optimum Procurement, with articles appearing in many key media, from The Guardian to Supply Management.