You may have already ventured into the world of PR previously but were disappointed with the results and want to try again. You need to make sure you get it right this time around.
Whatever your situation, now is the time to take a holistic view of what you want to achieve and how to get there. Even better, engage with strategic PR agency that can consult you on the right strategy and approach to meet your objectives.
Our recommended approach:
Starting with a blank piece of paper can be daunting. When you live and breathe your business it can be difficult to think about how it is likely to be perceived externally or how to make what you do sound interesting and relevant to media, influencers and target audiences.
Our tried and tested approach enables you to view your business objectively and uncover the real stories within their organisations. It also helps you understand how best to maximise the investment in PR.
- We start by taking time to understand more about the business, your target audiences and who influences them, and key personalities within the wider organisation.
- Next, we organise a story foraging session with key spokespeople and business functions. Hearing these different perspectives from various parts of the business helps us to build a complete picture and hunt out the interesting stories that will resonate with target audiences including the media.
- We would also work with you to develop evidence-backed messaging to support your brand, key markets, products and key services.
Equipped with a full understanding of the expertise the business can share, the potential storylines that are at our disposal and the views and opinions of key spokespeople, we are then able to advise on an effective communications strategy.
- Our consultative approach can help you ensure everything is in place to ensure a successful communications programme takes place. We can help create or refine key messages and advise on how to use the storylines we’ve uncovered for the media and to create compelling pieces of content.
- We can also offer advice on content creation, taking a visual and creative approach to showcasing the business and can even offer key insights into what key media are writing about and how you can get involved.
What you can expect from Skout:
- Experience: We have years of consultative experience, working with our clients to understand and help them achieve their objectives.
- B2B experts: As specialists in B2B we quickly get to grips with your business and target markets.
- Expertise: Our story telling expertise enables us to bring your business messages to life and make them work effectively for a variety of audiences.
- Value: We help our clients ensure they exceed their communications goals, using tried and tested techniques.
Read our case study on how we helped thin client vendor, ThinSpace, take its first steps in PR to raise awareness of its products and services with the IT media and analyst community.