- At the beginning of any client relationship, we dig deep into their business, products, value proposition and wider market. This depth of knowledge enables us to build a strong demand generation strategy through PR.
- We regularly position clients as industry thought-leaders focusing on the business challenges their products and services help to solve.
- We also use research-based storylines and campaigns as a strong way of highlighting business challenges. The data produced through these targeted surveys offers market insights that can then be used to develop persuasive campaigns.
- Demonstrating products and services in action is another key part of our approach. Profiling early adopters – businesses that were up against issues, before changing activities for the better – demonstrates how others can benefit.
What to expect from Skout
- We’ve turned our hand to a range of B2B topics – even the most complex products and services. Thanks to our years of experience, we can quickly get up to speed on any topic, challenge or target market sector.
- No matter how niche a client’s solution is, we can help create demand. Whether it’s a new offering to the market, or something well-established that needs a reboot, we will create a PR programme to boosts interest from target customers.
- Demand will only exist if PR, content and digital activity resonates with issues happening within the markets. We can link even the most niche business offering with current topics and trends.