- Education – we dig deep to explore your new product or service, establishing exactly what its benefits are and what sets it apart from others in the market. From this we create newsworthy, informative stories that educate potential buyers on these benefits.
- Influence – we tap into relevant industry influencers and market analysts who can endorse and help you promote your new product or service. This helps build trust and recommendation with your target market.
- Review – we invite journalists and influencers to review your product or service and facilitate the process. This results in honest and experience-based insights and recommendations.
How can we help?
- News – after researching your product and establishing newsworthy stories, we draw on our existing relationships with relevant press to pitch and place news surrounding your new introduction.
- Thought leadership – we build opinion-based PR around the launch, commenting on industry issues and how your product or service can help to overcome them.
- Customer PR – we work to promote the ‘first big win’ and profile early adopters to generate customer advocacy.
- Trials and reviews – we use our market research and connections to get your product or service in front of market commentators, journalists and influencers to build trust with your target market.
- Events and briefings – we encourage the media to attend launch events and briefings. This can range from large events to one to one briefings or webinars.
We helped INSPIRING Business Performance launch its innovative leadership measurement tool to the UK market.