Investing in an SEO and link building programme is essential in boosting your website traffic and search engine visibility, and it can be an incredibly powerful strategy to reinforce your brand’s advocacy and authority in its market.
Optimising each piece of website content with keywords (words and phrases that are highly relevant to your product or service offering) can help to boost your ranking for relevant searches. Meanwhile, generating high quality backlinks (hyperlinks on another quality website that direct users to yours) shows search engines that your page is a credible and trusted source. This also helps to bring your website up the google search rankings and signposts relevant audiences to your website. In turn, this advocacy can improve your chances of a conversion.
At Skout, we work with businesses across a range of different sectors to optimise content and boost search engine visibility to drive website traffic.
OUR APPROACH TO SEO & LINK BUILDING
Search engine algorithms are complex and ever-changing, so devising and implementing an effective SEO strategy can understandably seem like a difficult task, especially as search engines don’t give much away! However, experience tells us that useful, well-written content with relevant keywords and link building with high domain authority sites all sit at the heart of SEO success.
Here’s our tried and tested approach;
- We start by understanding your business and its marketing landscape to ensure the right approach. We work with you to identify your key words and phrases, as well as a list of reputable and desirable backlink press targets to inform our content strategy.
- Next we go story foraging within your business – delving deep to see what natural assets you already have. To build on these natural assets, we may also conduct research with your target audience(s) to uncover key trends and insights.
- Once everything’s in place, we then get to work. It’s all about creating genuinely purposeful and engaging content that serves a purpose for your audience while naturally incorporating your keywords to help boost your ranking for relevant searches.
- We also create engaging news stories and compelling content for press to get you in front of a highly relevant audience, aiming for backlinks where possible to build advocacy and drive traffic to your website.
- We carry out ongoing measurement and reporting so we can see what’s working well and identify potential improvements so we can continually adapt and enhance our strategy.
- We make sure we also stay informed with SEO developments and industry best practice so you can rest assured that you’re always getting the best support.
HOW CAN WE HELP?
Whether it’s your first foray into SEO and link building, or you’re looking for a fresh perspective, or simply want to outsource the burden, we’re well equipped to help. Here are some of the benefits we deliver.
- Freeing up your time – SEO can often take a backseat to other crucial marketing activities because it’s an ongoing process, not a quick win. We can take the content stratigising, management and implementation off your hands so you can focus your efforts elsewhere.
- Creating good quality, interesting content to appeal to your audience – We never churn out content for content’s sake. Everything we create has a purpose for you and your audience, ultimately boosting your SEO appeal.
- Coverage in your tier one media – We use our story foraging and relentless pursuit of interesting media hooks to create relevant and engaging stories for your key media targets, aiming for links and social shares to boost advocacy and drive traffic to your website.
- Aiding conversions – Not only can our SEO and link building efforts get key prospects onto your site, but also aid conversion while they’re there. Your extremely relevant and advisory website content positions you as a trusted advisory source, making it more likely that they’ll progress to the next stage of the customer journey.
We helped employee solutions provider, Grass Roots, boost its SEO and website traffic using a research campaign to target its key audiences and generate coverage and backlinks in its tier one media.