Our recommended approach for a brilliant social strategy
The Skout team can help you create a brilliant social media strategy. Here’s how we do it:
- We work closely with your team to ensure your social media strategy is aligned with the wider objectives of the business. This is done by setting goals such as increasing followers or increasing web traffic.
- Next, we audit your current social media activity as well as the wider landscape. This gets our creative cogs turning, enabling us to determine an approach that is right for your business.
- We give you lots of relevant, creative ideas to boost your social media performance.
- We then carefully plan a bespoke social media calendar which contains a mix of content, designed to hit every part of your marketing plan.
- If required, our team will also manage your social media schedule for you.
- Finally, we conduct regular reviews across your channels. These identify trends and metrics such as engagement levels, followers, content performance and website referrals. This enables us to make recommendations on which content will grab the attention of your target audience.
What you can expect from us
- We have bundles of experiencing advising clients on the best social media practice.
- Our B2B knowledge spans a variety of sectors, enabling us to generate relevant and creative ideas for your social media channels.
- Our storytelling expertise ensures your brand message is brought to life and works effectively across each feed.
- We are always on hand to provide additional social media support for product launches, events or other corporate activity.
- As media experts, we’re constantly monitoring the media landscape. This helps keep your social feeds up to date with any new developments happening within your sector.
Learn how we helped the professional division of Miele develop its strategy for social media success to increase brand awareness and positively impact audiences at each stage of the customer journey.