- We meet with your sector experts to gain insight into how your products and services benefit different verticals. Often, these sessions unearth some current business topics that lend themselves to being explored further, and then a vertical PR campaign is born. Once we’ve drawn out the best story angles, the key is to then decide on the best content formats to bring them to life. This might include media pitches, press releases, opinion articles and blogs, podcasts or video.
- We then engage with the media on your behalf, pitching regular ideas to generate top quality coverage.
Customer case studies are also a vital treasure trove when it comes to proving your sector expertise. That’s why customer content forms a key part of a vertical campaign for us too.
- Another way we promote a client’s understanding of a particular sector is through primary research. We often survey professionals in key markets to uncover trends and personal views about hot industry topics.
What to expect
We’ve turned our hand to almost every vertical you can think of. Between us we’ve got years of B2B experience and helped many clients gain recognition in these industries. This means we can get up to speed with your sector issues and market trends quickly.
- No matter what the vertical sector is, we will find hooks to base compelling and current content on. Whether it’s professional services or pensions, we will leave no stone unturned.
- We have a track record of getting coverage in top tier sector media. Over the years, we’ve built relationships with journalists and learnt what sector publications want from businesses like yours.
- You can rest assured that we’re able to deal with your customers directly, if that’s what you choose. We have years of experience running customer reference programmes, so you can trust us to be professional.