There’s no doubt that social media is an important part of any business’ marketing mix. But when it comes to B2B social media strategy, things can get a little tricky. After all, the rules are different than they are for B2C companies. In this blog post, we’ll discuss everything you need to know about B2B social media strategy – from creating a plan to measuring success. We’ll also take a look at some examples of successful B2B social media campaigns in the UK. So read on and learn all you need to know about B2B social media!
Briefly, a B2B social media strategy is a plan for how your business will use social media to achieve its marketing and sales goals. This usually includes creating content, engaging with customers and prospects, and running targeted ads. But of course, there are many different ways to go about this – it all depends on your industry, your target audience, and your goals.
There are a few key things to keep in mind when creating a B2B social media strategy:
There are many benefits to having a social media strategy, including:
There are a few different ways to measure the success of your social media strategy, including:
We understand the challenges of developing an effective social media strategy. We can help you create content, engage with customers, run targeted ad campaigns, and measure your success. Contact us today to learn more!
The professional division of leading white goods manufacturer, Miele, was looking to promote the brand’s premium position within the UK marketplace by increasing awareness through social media channels. A creative and well-planned approach, which could positively impact audiences at each stage of the customer journey, was required.
We took an integrated approach aligning social media with Miele’s broader content programmes and PR campaigns and, using a mix of media, created social media assets relevant to the company’s core sectors. A monthly calendar helped ensure consistent, on message and relevant posts, and regular analysis allowed us to monitor engagement and work closely with the Miele team to find new ways of increasing audience interaction.