So the football season has just begun and living in Manchester, home to two of the world’s biggest teams and rivals, football fever is rife. Speculation over the future of one of Manchester United’s most famous players and residents, Wayne Rooney has quickly become the talk of the town.
Capitalising fully on rumours of a move to Chelsea for the famous footballer, property website Zoopla executed perfectly a simple, timely and very effective PR stunt by parking a removals van outside Old Trafford emblazoned with the poster: “Looking for a home in West London Wayne?”
Now, whether Wayne goes on to employee the services of Zoopla remains to be seen, but at Skout PR we applaud this kind of reactive, low budget PR stunt that fully embraces the city’s excitement of the start of the season and also manages to cleverly associate itself with two of the UK’s leading brands – Manchester United and Wayne Rooney.
