About this article

Read time:

4 minutes

Category:

Opinion

Behind the headlines

Today’s blog is wee rant about how the media is currently reporting on Ebola and asks the question, do they have a responsibility to put it into perspective?

Nearly every evening this week I’ve had to spend time reassuring my twelve year old that he’s not going to be struck down by Ebola. You’d have to live in a cave to have avoided the press coverage around this disease and having seen the newspaper headlines my son is completely convinced he’s going to be its first UK victim.

And it would seem my son isn’t the only one worried. Today there was a story in the press about a Dad who is keeping his daughter off school because she isn’t allowed to wear a face mask. TV presenter Jonathan Ross also recently announced that he’s just received delivery of surgical masks, anti-bacterial hand gel and even full-on protective outer garments to ward off the disease should he and his family be exposed to it.

Now I’m not understating the severity of this disease and the catastrophic effect it is having in Africa and the media is only doing its job on reporting about it. However, although there’s a lot of emphasis on how it is fast spreading around the world and into Europe, we’re actually being told little about how the likelihood of catching it in this country is minimal.

Now, the reality is that Ebola is extremely unlikely to spread throughout the UK. Even if it does reach our shores we are lucky enough to have a healthcare system that is prepared and equipped to deal with the disease and contain it very quickly. It’s not even that easy to catch as it’s not an air borne virus.

Now as grown-ups (most of us) are used to seeing hard hitting headlines on a daily basis and are wise enough to investigate the full facts and understand that headlines can often be a little (or a lot) misleading but as I’ve learnt this week the average impressionable twelve year old and clearly some adults don’t necessarily understand this. I do think the media needs to take responsibility for this hysteria and start to use its power to educate as well as inform.

Fiona Whyatt has worked in B2B PR for many years. She loves blogging!

About this article

Read time:

4 minutes

Category:

Opinion

Why is tech news only happy when it rains?

Navigating the storm: Why a crisis communications strategy is vital

Browse more blog posts

Posted on
byJack Doyle
Has the conversation around tech always been so negative? Maybe it’s just me, but it seems that every second headline I read about tech today is just doom and gloom. The excitement around AI has been drowned out by the fear of it. “Is it going to steal my job?” “Is it going to destroy the education system?” “Is it...
Posted on
byJames Bentley
The world in that we live is unpredictable, to say the least. Businesses, organisations and even individuals are all vulnerable to issues which may lurk in the shadows or around corners. Some of these crises are natural while some are very definitely man-made, but they can strike at any time and with them put reputations and livelihoods on the line....
Posted on
byLee Simpson
Priority Consultants share further insights into the media landscape in India, from the booming print media, to regional trade publications. Mitabh, last time we spoke about the Indian tech sector and areas which you’re seeing high growth in currently. But thinking more about the work you do for your tech clients. What do you see as some of the key...
Posted on
byLee Simpson
Meeting PR agencies from different regions around the world is something we are always keen to explore. Whether that’s to work in partnership with one another, or simply to understand and learn more about their region. We recently spoke to Mitabh Saud, director of India Operations at Priority Consultants about why India’s tech sector is booming, and what the future...
Posted on
byJames Weaver
In today’s fast-paced and consistently evolving world of technology, innovation is key to stay ahead of the competition. While breakthrough products and next-generation solutions are fundamentally crucial, the importance of public relations (PR) for the tech industry should not be underestimated. Here, we explore the reasons why tech companies, both innovative start-ups or big tech, need PR and how it...
Posted on
byJames Weaver
Since the dawn of the 21st century, the tech industry has surged and evolved through countless groundbreaking innovations. But in the ongoing pursuit of digital transformation, layoffs in the sector have become an unwelcome trend. We saw it in the aftermath of the pandemic with the industry increasing its layoffs by 649% in 2022, which is the highest since the...
Posted on
byJames Bentley
Things change quickly in the world of B2B marketing, so it’s vital to be ahead of the curve. 2024 will bring with it new challenges and opportunities, so here are five incredible B2B marketing strategies which can make a significant impact for your business this year.  1. Personalised content marketing  Identifying and then producing content for specific target audiences has...
Posted on
bySkout team
Why was Operations your chosen career? I realised that Business Operations and Finance is the ideal path for me as I’ve always been passionate about finance and business, and I really love problem-solving. I love the challenging nature of the role and it is incredibly satisfying for my numerical mind to tackle challenges and turn them into opportunities for growth....
Posted on
byRebecca Brown
There is no denying that Josh Cole Bolland is an early starter. He started working as a freelance photographer and graphic designer aged just 16 and lived the dream, working with bands and musicians. He opened his own photographic studio just two years later and gradually integrated graphic design and video into the mix before he was joined in the...
Posted on
byJack Snell
I recently attended a Mental Health Workplace Responder course by St John’s Ambulance. It is now a part of my responsibility to help create awareness of mental health issues at Skout and to be a point of contact for my team. I have discussed my role with the team in great detail so they know what I’m here for, alongside...

Send us a message

Download The B2B business relationship report

The B2B relationship renaissance – did digital kill it? The importance of relationships throughout the customer buying journey. Please complete the form below and receive a download link via email.