About this article

Read time:

4 minutes

Category:

B2B Marketing, B2B PR, Content we like, Life at Skout, Opinion

Beyond the desk: Prioritising Skout’s mental health

I recently attended a Mental Health Workplace Responder course by St John’s Ambulance. It is now a part of my responsibility to help create awareness of mental health issues at Skout and to be a point of contact for my team. I have discussed my role with the team in great detail so they know what I’m here for, alongside creating a list of reputable organisations who can help with a variety of different problems, from depression and anxiety to financial stresses.

In the fast-paced industry of marketing and PR, where deadlines are tight and client expectations are high, prioritising mental health in the workplace has never been so important.  Statistics by Trades Union Congress show that 55% of workers feel that work is getting more intense and demanding. Creating a healthy and supportive work environment not only promotes employee wellbeing but also helps contribute towards the success of a business. According to Mental Health First Aid, for every £1 spent by employers on mental health interventions, employers could get back £5.30 in reduced absence, presenteeism, and staff turnover. 

With an increasing number of agencies and businesses implementing mental health policies and employee wellbeing benefits, it can be hard to recognise what policies are impactful and what aren’t. A survey by The Mental Health Foundation revealed 12.7% of all sickness days in the UK are attributed to mental health conditions, so are we doing enough to prioritise mental health in the workplace?

Understanding the importance of mental health in marketing and PR

As marketing and PR professionals, we often deal with high client expectations, navigate potentially high-stakes situations and even manage crises from time to time. The dynamic and challenging nature of the industry can take a toll on your mental health if you don’t manage it effectively.

Educating teams and employees on spotting the signs of mental health issues such as stress or burnout including a recent lack of optimism or feeling overwhelmed with their workload, is a great first step in getting people the help they need and encourages a positive workplace for all.

Recognising the signs and symptoms is important, but so is overcoming the stigma regularly associated with mental health issues. Creating an open and accepting atmosphere can help encourage employees to speak up about their mental health challenges, whether that’s to a friend, a colleague, or a member of a mental health team. Even simply educating your team with an awareness campaign is a great way to help people relate and understand, and you can supplement with workshops and training sessions to help educate too.

Do our benefits really have any benefit?

If you look at any job advert for a marketing and PR agency or any business in fact, the perks and benefits are always shouted about the loudest, but whilst a free fruit bowl or ‘Pizza Friday’s’, are lovely, these should not be at a cost of proper wellbeing benefits. Introducing benefits such as flexible working policies are a great way to support employee’s mental health. Offering options like remote working and the ability to work flexibly around your own life allows for a much better work/life balance, helping to remove the stresses related to commuting, childcare or other personal commitments.

Promoting a culture of care

Open and transparent communication is a vital part of a creating a caring culture in the workplace. Regular check-ins between team members, even informally, provides a great opportunity to discuss workloads, concerns and potential challenges. With the end result being that they feel supported and listened to, and some form of a resolution identified to manage their concerns.

Prioritising mental health in a PR agency is not only beneficial for the morale of the team but also a strategic investment in the success of the business. As the industry continues to evolve, a focus on mental health will undoubtably be a key differentiator in creating a workplace where employees thrive both personally and professionally.

About this article

Read time:

4 minutes

Category:

B2B Marketing, B2B PR, Content we like, Life at Skout, Opinion

Do tech companies need PR?

Is traditional media going to become a relic of the past?

Browse more blog posts

Posted on
byJames Weaver
In today’s fast-paced and consistently evolving world of technology, innovation is key to stay ahead of the competition. While breakthrough products and next-generation solutions are fundamentally crucial, the importance of public relations (PR) for the tech industry should not be underestimated. Here, we explore the reasons why tech companies, both innovative start-ups or big tech, need PR and how it...
Posted on
byJames Weaver
Since the dawn of the 21st century, the tech industry has surged and evolved through countless groundbreaking innovations. But in the ongoing pursuit of digital transformation, layoffs in the sector have become an unwelcome trend. We saw it in the aftermath of the pandemic with the industry increasing its layoffs by 649% in 2022, which is the highest since the...
Posted on
byJames Bentley
Things change quickly in the world of B2B marketing, so it’s vital to be ahead of the curve. 2024 will bring with it new challenges and opportunities, so here are five incredible B2B marketing strategies which can make a significant impact for your business this year.  1. Personalised content marketing  Identifying and then producing content for specific target audiences has...
Posted on
byRebecca Brown
There is no denying that Josh Cole Bolland is an early starter. He started working as a freelance photographer and graphic designer aged just 16 and lived the dream, working with bands and musicians. He opened his own photographic studio just two years later and gradually integrated graphic design and video into the mix before he was joined in the...
Posted on
byJack Snell
I recently attended a Mental Health Workplace Responder course by St John’s Ambulance. It is now a part of my responsibility to help create awareness of mental health issues at Skout and to be a point of contact for my team. I have discussed my role with the team in great detail so they know what I’m here for, alongside...
Posted on
bySkout team
Why was PR your chosen career? Coming out of a job in television journalism, I knew that a career working with words was paramount. I moved between several roles in marketing and communications at companies of varying sizes but had always wanted to work in the cut and thrust of an agency where client requirements could be very different from...
Posted on
byRebecca Brown
Over the past few years, poetry has become one of our Skout traditions. As we get ready to close the office doors for Christmas, we thought we’d share with you a festive poem in celebration of all our brilliant clients written by our head of client services, Claire James. Enjoy!  
Posted on
byRob Skinner
Just over 31 years ago, in a speech to mark her 40th year of reign, The Queen told the world that 1992 had been her annus horribilis. To quote, “not a year on which I shall look back with undiluted pleasure.”  During that year, three of The Queen’s children had separated from their spouses, the royal family had been plagued...
Posted on
byHonor Williamson
We invite you to join in on our ‘Big B2B Christmas Quiz’ to test your knowledge of all things Christmas, PR and marketing, pop culture and more before we head into the New Year.   Answers at the end (no cheating, please!). And don’t forget to let us know your score.  Marketing & PR  Christmas  Technology  News  Pop Culture  Answers 
Posted on
byRebecca Brown
There aren’t many B2B marketers out there who don’t spend a lot of time thinking about content and how to best use it to engage their audiences. In fact, over 70% believe content is becoming increasingly important in driving overall marketing success. But just because it’s the right thing to do, doesn’t always mean it’s done right. Audiences are being...

Send us a message

Download The B2B business relationship report

The B2B relationship renaissance – did digital kill it? The importance of relationships throughout the customer buying journey. Please complete the form below and receive a download link via email.