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Is it time to detox your marketing strategy?

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Is it time to detox your marketing strategy?

January is typically a time to say goodbye to old habits and introduce some new ones. It might be a time to declutter the wardrobes, put a stop to the chocolate addiction, or take up more exercise. And, why not extend those resolutions to your business marketing campaigns too? The start of a new year […]

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Let’s jilt the jargon for 2020!

No matter where you work, chances are you’ll have heard more than your fair share of business-related jargon being spouted during meetings. From ‘reinventing the wheel’ to ‘singing from the same hymn sheet’ isn’t it about time we jilted the jargon and bring back plain English? It’s probably fair to say that it’s us PR […]

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A look back at 2019

It’s safe to say that 2019 has been another fantastic year for Skout. We’ve continued our upwards growth trajectory and we’ve been working hard to grow the team and our fantastic and diverse client base. Here’s a quick look back at 2019 and some of our highlights; The team The Skout team has seen four […]

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The dark art of broadcast media pitching

When I first started out in the world of PR some 25 years ago, I worked for a consumer PR agency. It was common place to be pitching stories to all forms of media including TV and radio outlets. As I moved away from consumer-focused campaigns into agencies specialising in more B2B clients, the client […]

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Christmas campaigns: B2B vs B2C

At Skout, as you may have seen on our social feeds, we’ve already got our Christmas campaign in full swing! And no doubt, many other B2B companies will have also set the cogs in motion to capitalise on the festive season, whether that involves developing a creative festive-themed campaign idea, or simply using it as […]

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What role should social media play in this election?

Over six million people tuned in to watch Corbyn and Johnson go head to head in the first debate of the upcoming general election. But it wasn’t just what the two political parties were doing on camera that got the public’s attention. The Tories came under fire for renaming one of its Twitter accounts a […]

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Why SMEs should be surfing the podcast wave

In the not so distant past, the Skout team were visited by an agency which specialised in different methods of broadcast, and this got our cogs turning. Over the past few years, the popularity of the podcast has grown tremendously. Apple alone reported an increase of over 200,000 podcasts since June last year; and now […]

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Skout is moving on up the Prolific North Top 50 PR agency rankings

The 2019 Prolific North Top 50 PR agency rankings have been revealed and we’re pleased to announce that we’re ten places up from last year, coming in at number 38. Prolific North’s top 50 list is a benchmark ranking of the North’s top PR agencies. The research and rankings are conducted by leading independent research […]

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Meet the Skout: Claire

1. Why was PR your chosen career? I’ve always been a good talker, right from the day I learnt to speak (just ask my mum). Communications has always seemed a natural path for me to follow and after doing a degree in Communication Studies, I decided that PR allowed me the greatest opportunity to indulge […]

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The Integration Imperative: Make your marketing integration pay!

Traditionally, marketing is used to boost sales through brand visibility and PR centres on managing a company’s reputation by fostering bonds. However, the line between marketing and PR is becoming increasingly blurred. Both industries overlap, mainly because PR is tilting towards digitalisation. Just like digital marketing, PR professionals must now use SEO, social media, link […]

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The power of public pressure

It’s been an eventful few weeks for the BBC. You must have heard about it. Breakfast presenter Naga Munchetty was ruled to have gone against the BBC’s guidelines when she criticised President Trump’s comments about four politicians of colour. Amid the controversy and debates that it has caused also lies a lesson for the media. […]

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Artificial pitch: the art of journalist communications

I recently saw some interesting research from Propel PR who reckon that PR pros send, on average, 111 pitches to journalists each month. Out of those; 50% are opened, 7% get a response and 1.5% result in coverage. That’s pretty low odds. So why do we, collectively as an industry, still continue to email pitches […]

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Meet the Skout: Rebecca

1. Why was PR your chosen career? I was first introduced to PR when studying a BTECH in Creative Digital Media at college. This sparked my interest because it enabled me to infuse my writing skills with a big dash of creativity. After choosing this subject for my undergrad degree too, I knew that this […]

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Meet the Skout: Becky

Why was PR your chosen career? I studied Fashion Marketing at university with the plan of starting my own clothing line but I quickly fell out of love with fashion and fell in love with PR and went from there… If you hadn’t chosen a career in PR what would you be doing? I’ve always […]

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The survival of online journalism

Digital advertising can make visiting some online publications an incredibly frustrating experience. You often get bombarded by different advertisements, including pop-ups that cover the article you’re trying to read, distracting flashing banner ads, autoplay videos…the list goes on! There’s nothing more annoying than being unable to find the well-disguised x button to get rid of […]

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A royal lesson to learn from Vogue

She’s been in the spotlight for years, but recently Meghan, Duchess of Sussex became the one setting the media agenda. The actress-turned-Royal-Family-member guest edited Vogue’s September issue, and it didn’t take long for the magazine to fly off the shelves. Not only that, some people are selling it for up to five times the price […]

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Closing the gate after the lead has bolted?

Simple steps for B2B marketers on content gating etiquette Did you know an estimated 80% of B2B marketing content assets are gated – requiring the recipient to ‘pay’ for access by handing over their personal details? I was shocked to see this figure and think it indicates a lack of proper thinking around how organisations […]

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Skouting for treasure: why team building is “Simply the Best”!

It’s that time of year again, when the kids finish school and everyone in the office seems to be going on their jolly holidays abroad. Destinations include France, New Zealand, Italy and even the Himalayas! Anyway, it’s safe to conclude that the full Skout team won’t be in the office as one big happy family […]

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The technological ‘cold war’: Huawei, Trump and the race for 5G

As a B2B tech PR agency, Skout keeps a close eye on big trends in the sector. Recently, I have been following the global debate over Huawei, 5G and US security with interest and whether this has created a technological ‘Cold War’ between the East and the West. Since Chinese mobile phone company Huawei became […]

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Meet the Skout: Alex G

Meet our new office manager, Alex   What was your dream job when you were younger? I only ever wanted to work in an office environment.  As a kid my make believe play was setting up a variety of offices. I always wanted my own desk and a stationery cupboard!   How did you end up […]

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