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No Partridge in a Pear Tree for us, we’ve got a dog called Stanley

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No Partridge in a Pear Tree for us, we’ve got a dog called Stanley

We’re starting to feel festive here at Skout HQ! The decorations are up, we’ve got Mince Pies and our lunch breaks are currently taken up on the hunt for Macclesfield’s finest Christmas sandwich. It’s been another busy 12 months for us Skouts so we thought what better way to sum up our year than to […]

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Everyday’s a school day

When I first started in PR, there was no such thing as ‘blogs’ or ‘infographics’ and the Internet was a relatively new thing, so there was no social media and video was reserved for VHS tapes. (If you’re too young to know what a VHS tape is, either ask your parents or here’s a link […]

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How not to behave during a media interview

Going face to face (or phone to phone) with a journalist can understandably seem a little daunting, especially if it’s your first time. Putting yourself out there and making yourself available for comment is a powerful way to promote your business, and once you’ve done one interview, it’s likely that more requests will follow, helping […]

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Rob’s take on targeting 16 year olds to reach elderly people

This blog came about from a conversation I had with a friend on the way to our sons’ weekend football. It wasn’t meant to be about influencer relations (I’m not that dull) but that’s where it ended up. The scene goes something like this. HER: “You work in marketing, right?” ME: “Correct” HER “At work, […]

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Rebranding right

Embarking on a rebrand is a big decision and not one to be taken lightly. Chances are, you’ll probably have enlisted the services of a professional designer to get the sophisticated and polished new look your brand deserves. Rebranding is a significant step, so it’s important to invest the funds and time into ensuring you […]

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Channel 4 tunes into a future up north with new relocation plans

Alex gives his take on Channel 4’s relocation to Leeds   After months of speculation, Channel 4 has finally announced which UK city will be the home of its new HQ. Channel 4 staff had better get used to Yorkshire puddings and flatcaps, as Leeds was revealed as the city of choice.   As a […]

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Is B2B PR taking advantage of changing demographics?

It’s 2018 and people are increasingly reminded NOT to make assumptions about other people based on any demographic values; age, sex, marital status can no longer (nor should they ever) define a person’s interests. Regardless, there is still a number of inexplicable consumer behaviours in media, retail and in business; single men read FHM, married […]

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My take on getting B2B brands covered in the national media

The national media has long been seen as the holy grail of many a PR programme but often a thorn in the side for B2B PR agencies like us! While logic says that B2B audiences are best reached through highly targeted trade or professional publications, emotion screams “but I want to be in the papers!” […]

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Applying a human-to-human ethos to business-to-business

Alex gives his take on how B2B brands can take a leaf out of the consumer marketing book and become more human.   When you think about businesses with a successful humanised brand, chances are you’ll think of those in the consumer sphere. Putting a face to the brand, whether that’s through celebrity endorsements or […]

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Say “I do” to PR

Embarking on a B2B PR campaign with a new agency, some might say, is like a marriage and it can only work if both sides of the relationship put the effort in. From the moment an organisation puts out a tender for PR, the hard work begins. There’s the brief to create; researching and selecting […]

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The power of a backstory

Companies often underestimate the stories that they’re sitting on. Often the backstory, or the ‘why’ isn’t considered public information or of interest to those outside of the company. Yet it is these stories – the reason that the company comes into being – that offer the most in terms of insight, interest, advice and angles […]

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Skout values: inclusive and open

The summer of 2018 has seen us bask in the hottest heatwave since 1910, and given us a good excuse to eat endless amounts of ice cream and complain about it being too hot in the office. But, while we’ve been enjoying the sunshine over the last few months, we’ve also spent some time defining […]

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Why integration is one of our core values

When the Skout team recently got together on a boiling hot summers’ day in Manchester, one of our goals was to discuss and define our core values as a business. It’s not that we didn’t have any values prior to this, but we decided they were due a little refinement and updating! Despite the heat, […]

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Theresa may be a bad dancer, but let’s take a PR lesson from it

Alex gives his take on the media’s response to Theresa May’s dancing.   If there’s anything we can assume about Theresa May’s future based on the past couple of weeks, it’s that she’ll never be a Strictly Come Dancing champion. Those awkward jives that she showed when dancing with children in her trips to South […]

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Skout hosts its second B2B PR event

Following its popularity in April, Skout PR has decided to run a second B2B PR workshop this Autumn, designed to help local businesses around the North West to benefit from media and communications engagement. The workshop, presented by Skout’s directors, Rob Skinner and Claire Lamb, has been organised to demonstrate the real value that PR […]

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Kat’s take on when a brand isn’t a brand

The definition of a brand is a name, term, design, symbol, or other feature that distinguishes a business or product from its rivals in the eyes of the customer, and if asked to name a famous or well-known brand the likes of Apple, Nike or Disney spring to mind. However, the rise of social media, […]

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Juliet’s take on brand trust

It seems today that we identify ourselves within the brands we interact with daily. For some, the branding, ethos and styling reflects our personalities and becomes a part of our own individual brand. Perhaps we can blame digital media, perhaps people want to make more ethical investments, or maybe it’s just modern narcissism formed around […]

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Skout value #1: resourceful and inquisitive

As far as our Skout values go, nothing shapes our natural storytelling approach more than our ‘resourceful and inquisitive’ ethos. Exploring every layer to our clients and leaving no stone in the business unturned is a priority to us, and it’s how we create a flow of ideas for PR and marketing materials. But any […]

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Rob’s take on the perfect PR brief

Skimpy or baggy? What’s the perfect brief? Having worked in B2B PR since 1995, I think I can safely say I have probably seen every possible variant of brief – and before you ask I’m talking about the ones you receive as an invitation to pitch, not the ones you wear! These have ranged from […]

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Lottie’s take on the future of the high street

I might be a little late to the party, but I recently signed up for ASOS premier delivery and, without sounding cliché, it has revolutionised the way I shop. For £9.95 a year, I can get free next day delivery and just as easily send it back at no additional cost if I change my […]

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