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Meet the Skout: Rebecca

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Meet the Skout: Rebecca

1. Why was PR your chosen career? I was first introduced to PR when studying a BTECH in Creative Digital Media at college. This sparked my interest because it enabled me to infuse my writing skills with a big dash of creativity. After choosing this subject for my undergrad degree too, I knew that this […]

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Meet the Skout: Becky

Why was PR your chosen career? I studied Fashion Marketing at university with the plan of starting my own clothing line but I quickly fell out of love with fashion and fell in love with PR and went from there… If you hadn’t chosen a career in PR what would you be doing? I’ve always […]

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The survival of online journalism

Digital advertising can make visiting some online publications an incredibly frustrating experience. You often get bombarded by different advertisements, including pop-ups that cover the article you’re trying to read, distracting flashing banner ads, autoplay videos…the list goes on! There’s nothing more annoying than being unable to find the well-disguised x button to get rid of […]

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A royal lesson to learn from Vogue

She’s been in the spotlight for years, but recently Meghan, Duchess of Sussex became the one setting the media agenda. The actress-turned-Royal-Family-member guest edited Vogue’s September issue, and it didn’t take long for the magazine to fly off the shelves. Not only that, some people are selling it for up to five times the price […]

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Closing the gate after the lead has bolted?

Simple steps for B2B marketers on content gating etiquette Did you know an estimated 80% of B2B marketing content assets are gated – requiring the recipient to ‘pay’ for access by handing over their personal details? I was shocked to see this figure and think it indicates a lack of proper thinking around how organisations […]

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Skouting for treasure: why team building is “Simply the Best”!

It’s that time of year again, when the kids finish school and everyone in the office seems to be going on their jolly holidays abroad. Destinations include France, New Zealand, Italy and even the Himalayas! Anyway, it’s safe to conclude that the full Skout team won’t be in the office as one big happy family […]

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The technological ‘cold war’: Huawei, Trump and the race for 5G

As a B2B tech PR agency, Skout keeps a close eye on big trends in the sector. Recently, I have been following the global debate over Huawei, 5G and US security with interest and whether this has created a technological ‘Cold War’ between the East and the West. Since Chinese mobile phone company Huawei became […]

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Meet the Skout: Alex G

Meet our new office manager, Alex   What was your dream job when you were younger? I only ever wanted to work in an office environment.  As a kid my make believe play was setting up a variety of offices. I always wanted my own desk and a stationery cupboard!   How did you end up […]

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The only way is… B2B PR

I love a good behind the scenes documentary – prison life, five-star hotels, on board a cruise ship –  there’s an endless supply of warts ‘n’ all documentaries on what life’s like if you’re a resident of one of the UK’s toughest prisons or work at one of London’s top hotels. Although there’s been a […]

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From Googling it, to letting Google do it: how we give away our privacy in exchange for convenience

When you ‘own’ most of the internet or at least own most of our access to it, it’s a constant surprise that Google’s approach to privacy of its users isn’t under more scrutiny. Given the current technology and privacy backlash against the likes of Facebook, Insta and WhatsApp, it is baffling how Google – the […]

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Mental Health Awareness Week: how small changes can make a big difference in the workplace

This week (13th-19th May) is Mental Health Awareness Week, hosted by the Mental Health Foundation. Every year, one in four of us will experience a mental health problem, and while we’re becoming better at talking about it as a society, knowing how to cope, where to turn, or how to help somebody who is struggling […]

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Digital footprints and social media faux pas

While you might pay close attention to the kind of content you post and the image you portray on social media today, can you honestly say that you’ve always been so careful? Chances are, you have one or two cringeworthy posts of old you wouldn’t like to resurface today! There have been numerous examples of […]

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READ ALL ABOUT IT: new era for local newspapers

When you think about what makes a community, it isn’t just the local post office and annual village fete that brings people together. For decades, the local newspaper has been a valued institution in Britain, giving communities a voice and raising issues confined to small groups of people. But it doesn’t take much to see […]

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Why work at Skout?

You may have seen that we’re hoping to expand the team here at Skout and we’re on the lookout for an account executive and an account director. We’re currently a team of eight, but thanks to our continued growth and exciting new client wins, we need more hands on deck and we’re excited at the […]

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Looking the part: how casual dress codes can achieve brand kudos

As I write this blog sat at my desk in Skout HQ, I’m wearing a purple roll-neck jumper, jeans and a nice comfy pair of trainers. Let’s imagine what this would have looked like 30 years ago; not only would my desk be without a PC, but my office attire wouldn’t be anything less formal […]

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Britbox and chill?

The demand for on demand TV has continued to rise over recent years. Netflix currently has over 139 million subscribers, Amazon Prime has more than 100 million users and the past couple of years has seen the likes of Apple, Disney and Sky launch their own streaming services. Now however, the UK is set to […]

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What to write when the light goes out

This week has witnessed the sad news that two celebs had passed over to the great stage in the sky. First there was ‘Firestarter’ Keith Flint, frontman of The Prodigy, then actor Luke Perry of Beverley Hills 90210 fame. We were sorry to hear of their passing – particularly as both were seminal figures in […]

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What Fyre Festival taught us about social media

If you’ve been on social media, watched anything on Netflix or saw the Brit Awards you may have heard of the Fyre Festival. This hotly anticipated music festival promised celebrities, personal chefs and amazing accommodation all on an idyllic island in the Bahamas. While the tickets cost up to an eye watering £75,000 the event […]

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We need you!

We’re hiring here at Skout. We’re looking for an amazing, hands-on, get stuck in, sort us out office, HR and finance administrator to join our team. We need someone proactive who is not only going to take on the current processes in these areas but be able to review their effectiveness and advise/recommend/implement improvements.   […]

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Platform brands – the higher they rise, the softer they fall?

The facts on Instagram’s growth are staggering. When the network was bought by Facebook in 2012 – two years after launch – it had 30 million users but there was no advertising on it. Today there are said to be 1 billion monthly active users and 2 million monthly advertisers and the figures are rising. […]

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