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Good news for B2B communications from Good Broadcast

Taking a multimedia approach to PR is a great way to extend your audience. In a B2B context, broadcast journalism often gets dismissed as an indirect channel for business communication. Although a targeted media approach has proved to garner the best results for B2B clients, broadcast journalism still has a place in B2B PR strategy. […]

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The missing link

Celine’s take on the importance of the in-house marketing team CEO, CFO, CCO, HR, CTO & Sales Director. What do these roles all have in common? They are all job titles and positions that are more than often listed under senior management/executive team sections on company websites. But why, oh why, do we very (VERY) rarely see […]

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Thought leaders to be banned in 2019

2019 is upon us, and with the constant political, cultural and technological advances happening around us, it comes as no surprise that the English language is rapidly developing to reflect these changes. However, whilst many of us are naturally adopting new jargon and incorporating it into our everyday language, not everybody is quite so accepting.   […]

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Juliet’s take on new year’s resolutions for businesses

Perhaps not a very original opinion, but new year’s resolutions are a great place to start to make positive changes, both in business and in your personal life. Ideally, they should offer a realistic solution to a problem that needs remedying, rather than being inevitable or completely unattainable. It’s very easy to make resolutions, and […]

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Taking a leaf out of marketing’s book could save the high street

Alex gives his take on recent attempts to save the high street. A new report has been published that shows just how hard the government is fighting to save the British high street. The High Street Report includes recommendations from a panel of high street experts which will hopefully end the days of vacant shops […]

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Kitchen karma

The harmonious shared kitchen is a rare concept. Whether you share with five or 5000 other employees, the office kitchen generally leaves a lot to be desired. Shared facilities, concerns over cleanliness and stacks of dirty dishes can make assembling your lunch or brewing up for the team a repulsive task. In addition, petty food […]

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No Partridge in a Pear Tree for us, we’ve got a dog called Stanley

We’re starting to feel festive here at Skout HQ! The decorations are up, we’ve got Mince Pies and our lunch breaks are currently taken up on the hunt for Macclesfield’s finest Christmas sandwich. It’s been another busy 12 months for us Skouts so we thought what better way to sum up our year than to […]

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Everyday’s a school day

When I first started in PR, there was no such thing as ‘blogs’ or ‘infographics’ and the Internet was a relatively new thing, so there was no social media and video was reserved for VHS tapes. (If you’re too young to know what a VHS tape is, either ask your parents or here’s a link […]

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How not to behave during a media interview

Going face to face (or phone to phone) with a journalist can understandably seem a little daunting, especially if it’s your first time. Putting yourself out there and making yourself available for comment is a powerful way to promote your business, and once you’ve done one interview, it’s likely that more requests will follow, helping […]

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Rob’s take on targeting 16 year olds to reach elderly people

This blog came about from a conversation I had with a friend on the way to our sons’ weekend football. It wasn’t meant to be about influencer relations (I’m not that dull) but that’s where it ended up. The scene goes something like this. HER: “You work in marketing, right?” ME: “Correct” HER “At work, […]

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Rebranding right

Embarking on a rebrand is a big decision and not one to be taken lightly. Chances are, you’ll probably have enlisted the services of a professional designer to get the sophisticated and polished new look your brand deserves. Rebranding is a significant step, so it’s important to invest the funds and time into ensuring you […]

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Channel 4 tunes into a future up north with new relocation plans

Alex gives his take on Channel 4’s relocation to Leeds   After months of speculation, Channel 4 has finally announced which UK city will be the home of its new HQ. Channel 4 staff had better get used to Yorkshire puddings and flatcaps, as Leeds was revealed as the city of choice.   As a […]

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Is B2B PR taking advantage of changing demographics?

It’s 2018 and people are increasingly reminded NOT to make assumptions about other people based on any demographic values; age, sex, marital status can no longer (nor should they ever) define a person’s interests. Regardless, there is still a number of inexplicable consumer behaviours in media, retail and in business; single men read FHM, married […]

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My take on getting B2B brands covered in the national media

The national media has long been seen as the holy grail of many a PR programme but often a thorn in the side for B2B PR agencies like us! While logic says that B2B audiences are best reached through highly targeted trade or professional publications, emotion screams “but I want to be in the papers!” […]

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Applying a human-to-human ethos to business-to-business

Alex gives his take on how B2B brands can take a leaf out of the consumer marketing book and become more human.   When you think about businesses with a successful humanised brand, chances are you’ll think of those in the consumer sphere. Putting a face to the brand, whether that’s through celebrity endorsements or […]

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Say “I do” to PR

Embarking on a B2B PR campaign with a new agency, some might say, is like a marriage and it can only work if both sides of the relationship put the effort in. From the moment an organisation puts out a tender for PR, the hard work begins. There’s the brief to create; researching and selecting […]

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The power of a backstory

Companies often underestimate the stories that they’re sitting on. Often the backstory, or the ‘why’ isn’t considered public information or of interest to those outside of the company. Yet it is these stories – the reason that the company comes into being – that offer the most in terms of insight, interest, advice and angles […]

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Skout values: inclusive and open

The summer of 2018 has seen us bask in the hottest heatwave since 1910, and given us a good excuse to eat endless amounts of ice cream and complain about it being too hot in the office. But, while we’ve been enjoying the sunshine over the last few months, we’ve also spent some time defining […]

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Why integration is one of our core values

When the Skout team recently got together on a boiling hot summers’ day in Manchester, one of our goals was to discuss and define our core values as a business. It’s not that we didn’t have any values prior to this, but we decided they were due a little refinement and updating! Despite the heat, […]

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Theresa may be a bad dancer, but let’s take a PR lesson from it

Alex gives his take on the media’s response to Theresa May’s dancing.   If there’s anything we can assume about Theresa May’s future based on the past couple of weeks, it’s that she’ll never be a Strictly Come Dancing champion. Those awkward jives that she showed when dancing with children in her trips to South […]

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