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We need you!

Are you looking to start or further your early career in B2B PR, content and digital comms? Following a substantial number of account wins, we are looking for a bright, confident, enthusiastic self-starter who is keen to become part of the Skout journey. Job summaryAs a key part of the PR, content and digital team, […]

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Helping customers is key to B2B customer marketing
B2B customer marketing – now is the time to be helpful

Continuing our series of B2B marketing expert inteviews, I recently caught up with Ruth Connor, group marketing director at Kalibrate. Ruth is a strong proponent of customer base marketing which she feels is often overshadowed by new customer acquisition marketing. Ruth, tell me a little about yourself and your B2B marketing background. I’m the group […]

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Our 2020 highlights

2020 has been an incredibly challenging year for businesses and individuals around the world. From March onwards life as we knew it was turned on its head. We had to shut up the Skout office and working from home became the norm for the team. Little did we know at that point that things would […]

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Let’s do a Zoom? How Covid-19 has replaced business jargon with…more business jargon

“Let’s jilt the jargon for 2020 and bring back plain English” our very own Mrs Whyatt declared at the start of the year…if only she knew! Instead, the ‘Covid culture’ of virtual meetings, social distancing and face masks has created a whole new book of ‘annoying phrases’ (as Fiona may put it). 2020 BC – […]

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Is the virtual world of work here to stay?

2020 has been a strange old year for us all. With many PR pros home-based for the foreseeable, our kitchen tables have become our workstations and B2B PR pitches are regularly accompanied by sounds of squealing kids and demanding pets. Aside from writing press releases while donning a growing array of lounge wear and comfy […]

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Top five issues in facilities management sector
The top five issues in facilities management right now

As a B2B PR specialist agency, we work for clients in sectors as diverse as law, care, technology, data and food. It’s our understanding and knowledge across multiple B2B sectors that often attract clients to us in the first place. And once we’re part of their team, we continue to develop our knowledge and insights […]

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Riding the B2B content marketing wave
What is B2B content marketing? An A-Z guide

The web is awash with brilliant B2B content, and well, some not so brilliant B2B content. And as the content universe grows each day, B2B marketers know they need to work at it. But how do they make content marketing work for them? Here is Skout’s A-Z of content marketing to guide marketing professionals through […]

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Making the most of data and insights in B2B marketing

Rob Jones is CEO of Qbase, one of the UK’s leading providers of data services – with a particular focus on extracting value from data in a marketing environment. I asked Rob what makes data so crucial to B2B marketing success. Tell me a little about your background I studied marketing at Uni, then went […]

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Dunelm promo
The ‘is’ vs ‘are’ debate

I was recently getting stuck into my new book The Age of Surveillance Capitalism by Shoshana Zuboff (some light lockdown reading, I know) when I noticed something interesting. The word ‘data’ was consistently written as a plural – the data are as opposed to the data is – something that I had never seen before. […]

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B2B product launch
Launching in lockdown

How do you deliver a premium B2B product launch in the middle of the Covid-19 crisis? We asked B2B marketing expert Melissa Kershaw, of Miele. When the commercial division of appliance manufacturer Miele came to launch its newest ‘Little Giants’ laundry range, it was faced with one mighty challenge. Ambitious physical event plans had to […]

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Skout helps Stone Group push its green message to a national broadcast audience

When you’re about to launch a new B2B product that has the potential to make businesses change their buying habits, resulting in a positive impact the environment, you need to tell as many people as possible all about it. The world currently faces a massive e-waste challenge, as we continue to buy brand new laptops, […]

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What is B2B PR?

Mention PR to anyone outside of the industry and you’ll get lots of jokes about Ab Fab and long lunches fuelled by champagne. It really couldn’t be further from the truth. Once you mention B2B PR however, the eyes glaze over and you just get a confused nod in response. This even happens to me […]

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Black History Month – Three tales less told

As you’ll no doubt be aware, October is Black History Month, and the time to rightly recognise the outstanding contributions of people of African and Caribbean descent. For the Skout blog team, the question was, how do we contribute to this with genuine authenticity. We decided that as B2B PR is all about the power […]

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Trick or treat? Our top five PR Halloween horrors!

Halloween will feel a little different for the Skout team this year due to the ongoing pandemic and lockdown measures. Our spooky office decorations will have to stay in storage and pumpkin carving will have to wait until next October. However, this doesn’t mean that us PR pros can’t get involved in this annual event […]

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Know your promise and keep it – the secret to an effective B2B brand strategy

We’ve enjoyed working with Yvonne Henderson, Head of Retail Brand and Communications at Gazprom Energy, for several years now. During that time Gazprom Energy has undergone its own transformation as far as brand is concerned, which makes Yvonne ideally placed to give us her views on what the real secrets are to an effective B2B […]

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The rise of the robots: Three tech tools that have accelerated in B2B since Covid-19

The impact of Covid-19 has been far reaching, and many businesses have had to strengthen their digital infrastructure to continue operating during the pandemic. For example, Sadye Nadella, CEO at Microsoft recently said that businesses have “gone through two years’ worth of digital transformation in two months.” While there is still debate as to whether […]

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From shopworker to PR professional: Why it’s not all that different

Rewind to just over a year ago and I was about to be interviewed for the role of account executive at Skout. As you can imagine, I was a bit nervous as I had little practical experience working within the PR industry. Despite having an undergraduate degree in public relations and a master’s degree in […]

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PR and the pandemic: six ways we’ve had to adapt

I think it’s safe to say that every business in the UK, regardless of sector, has had to make changes to the way it operates as a result of the pandemic. It has certainly had an impact on the way that we work at Skout, and while it has undeniably created challenges, it has also […]

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What makes (or breaks) a B2B marketing team?

Hayley Moss is currently regional marketing director for Smiths Medical and has a wealth of experience in the healthcare sector amassed over the last 20 years. Her expertise in building effective marketing teams has seen her work for some of the leading companies in this sector, leading some of the most successful marketing campaigns in […]

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Post-pandemic working: will WFH become the norm?

At Skout, we’ve always had a flexible working policy which has been instrumental in helping the team juggle various commitments and manage the work-life balance over the past ten years. However, with the UK lockdown making remote working a necessity for most businesses over the past five months, many have seen the benefits it can […]

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