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Looking the part: how casual dress codes can achieve brand kudos

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Looking the part: how casual dress codes can achieve brand kudos

As I write this blog sat at my desk in Skout HQ, I’m wearing a purple roll-neck jumper, jeans and a nice comfy pair of trainers. Let’s imagine what this would have looked like 30 years ago; not only would my desk be without a PC, but my office attire wouldn’t be anything less formal […]

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What to write when the light goes out

This week has witnessed the sad news that two celebs had passed over to the great stage in the sky. First there was ‘Firestarter’ Keith Flint, frontman of The Prodigy, then actor Luke Perry of Beverley Hills 90210 fame. We were sorry to hear of their passing – particularly as both were seminal figures in […]

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What Fyre Festival taught us about social media

If you’ve been on social media, watched anything on Netflix or saw the Brit Awards you may have heard of the Fyre Festival. This hotly anticipated music festival promised celebrities, personal chefs and amazing accommodation all on an idyllic island in the Bahamas. While the tickets cost up to an eye watering £75,000 the event […]

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We need you!

We’re hiring here at Skout. We’re looking for an amazing, hands-on, get stuck in, sort us out office, HR and finance administrator to join our team. We need someone proactive who is not only going to take on the current processes in these areas but be able to review their effectiveness and advise/recommend/implement improvements.   […]

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Platform brands – the higher they rise, the softer they fall?

The facts on Instagram’s growth are staggering. When the network was bought by Facebook in 2012 – two years after launch – it had 30 million users but there was no advertising on it. Today there are said to be 1 billion monthly active users and 2 million monthly advertisers and the figures are rising. […]

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CES 2019 – what’s next for the customer experience?

Earlier this month saw the international CES event take place in Las Vegas. The technology playground offers retailers, brands and suppliers the opportunity to showcase new, wacky and wonderful products and network with other professionals within the industry. This year the event saw the likes of Samsung, Google, Amazon and many more show off their […]

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Roll up, roll up for Greggs’ potential PR stunt

If someone had told you a month ago that a new sausage roll would soon trigger a social media uproar, you probably wouldn’t have believed them. When Greggs announced its new vegan sausage roll, many showed their disapproval, and the social media team behind the bakery chain wasn’t shy to respond. When one Twitter follower […]

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Good news for B2B communications from Good Broadcast

Taking a multimedia approach to PR is a great way to extend your audience. In a B2B context, broadcast journalism often gets dismissed as an indirect channel for business communication. Although a targeted media approach has proved to garner the best results for B2B clients, broadcast journalism still has a place in B2B PR strategy. […]

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The missing link

Celine’s take on the importance of the in-house marketing team CEO, CFO, CCO, HR, CTO & Sales Director. What do these roles all have in common? They are all job titles and positions that are more than often listed under senior management/executive team sections on company websites. But why, oh why, do we very (VERY) rarely see […]

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Thought leaders to be banned in 2019

2019 is upon us, and with the constant political, cultural and technological advances happening around us, it comes as no surprise that the English language is rapidly developing to reflect these changes. However, whilst many of us are naturally adopting new jargon and incorporating it into our everyday language, not everybody is quite so accepting.   […]

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Juliet’s take on new year’s resolutions for businesses

Perhaps not a very original opinion, but new year’s resolutions are a great place to start to make positive changes, both in business and in your personal life. Ideally, they should offer a realistic solution to a problem that needs remedying, rather than being inevitable or completely unattainable. It’s very easy to make resolutions, and […]

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Taking a leaf out of marketing’s book could save the high street

Alex gives his take on recent attempts to save the high street. A new report has been published that shows just how hard the government is fighting to save the British high street. The High Street Report includes recommendations from a panel of high street experts which will hopefully end the days of vacant shops […]

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Kitchen karma

The harmonious shared kitchen is a rare concept. Whether you share with five or 5000 other employees, the office kitchen generally leaves a lot to be desired. Shared facilities, concerns over cleanliness and stacks of dirty dishes can make assembling your lunch or brewing up for the team a repulsive task. In addition, petty food […]

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No Partridge in a Pear Tree for us, we’ve got a dog called Stanley

We’re starting to feel festive here at Skout HQ! The decorations are up, we’ve got Mince Pies and our lunch breaks are currently taken up on the hunt for Macclesfield’s finest Christmas sandwich. It’s been another busy 12 months for us Skouts so we thought what better way to sum up our year than to […]

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Everyday’s a school day

When I first started in PR, there was no such thing as ‘blogs’ or ‘infographics’ and the Internet was a relatively new thing, so there was no social media and video was reserved for VHS tapes. (If you’re too young to know what a VHS tape is, either ask your parents or here’s a link […]

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How not to behave during a media interview

Going face to face (or phone to phone) with a journalist can understandably seem a little daunting, especially if it’s your first time. Putting yourself out there and making yourself available for comment is a powerful way to promote your business, and once you’ve done one interview, it’s likely that more requests will follow, helping […]

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Rob’s take on targeting 16 year olds to reach elderly people

This blog came about from a conversation I had with a friend on the way to our sons’ weekend football. It wasn’t meant to be about influencer relations (I’m not that dull) but that’s where it ended up. The scene goes something like this. HER: “You work in marketing, right?” ME: “Correct” HER “At work, […]

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Rebranding right

Embarking on a rebrand is a big decision and not one to be taken lightly. Chances are, you’ll probably have enlisted the services of a professional designer to get the sophisticated and polished new look your brand deserves. Rebranding is a significant step, so it’s important to invest the funds and time into ensuring you […]

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Channel 4 tunes into a future up north with new relocation plans

Alex gives his take on Channel 4’s relocation to Leeds   After months of speculation, Channel 4 has finally announced which UK city will be the home of its new HQ. Channel 4 staff had better get used to Yorkshire puddings and flatcaps, as Leeds was revealed as the city of choice.   As a […]

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Is B2B PR taking advantage of changing demographics?

It’s 2018 and people are increasingly reminded NOT to make assumptions about other people based on any demographic values; age, sex, marital status can no longer (nor should they ever) define a person’s interests. Regardless, there is still a number of inexplicable consumer behaviours in media, retail and in business; single men read FHM, married […]

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