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The technological ‘cold war’: Huawei, Trump and the race for 5G

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The technological ‘cold war’: Huawei, Trump and the race for 5G

As a B2B tech PR agency, Skout keeps a close eye on big trends in the sector. Recently, I have been following the global debate over Huawei, 5G and US security with interest and whether this has created a technological ‘Cold War’ between the East and the West. Since Chinese mobile phone company Huawei became […]

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Meet the Skout: Alex G

Meet our new office manager, Alex   What was your dream job when you were younger? I only ever wanted to work in an office environment.  As a kid my make believe play was setting up a variety of offices. I always wanted my own desk and a stationery cupboard!   How did you end up […]

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The only way is… B2B PR

I love a good behind the scenes documentary – prison life, five-star hotels, on board a cruise ship –  there’s an endless supply of warts ‘n’ all documentaries on what life’s like if you’re a resident of one of the UK’s toughest prisons or work at one of London’s top hotels. Although there’s been a […]

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From Googling it, to letting Google do it: how we give away our privacy in exchange for convenience

When you ‘own’ most of the internet or at least own most of our access to it, it’s a constant surprise that Google’s approach to privacy of its users isn’t under more scrutiny. Given the current technology and privacy backlash against the likes of Facebook, Insta and WhatsApp, it is baffling how Google – the […]

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Mental Health Awareness Week: how small changes can make a big difference in the workplace

This week (13th-19th May) is Mental Health Awareness Week, hosted by the Mental Health Foundation. Every year, one in four of us will experience a mental health problem, and while we’re becoming better at talking about it as a society, knowing how to cope, where to turn, or how to help somebody who is struggling […]

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Digital footprints and social media faux pas

While you might pay close attention to the kind of content you post and the image you portray on social media today, can you honestly say that you’ve always been so careful? Chances are, you have one or two cringeworthy posts of old you wouldn’t like to resurface today! There have been numerous examples of […]

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READ ALL ABOUT IT: new era for local newspapers

When you think about what makes a community, it isn’t just the local post office and annual village fete that brings people together. For decades, the local newspaper has been a valued institution in Britain, giving communities a voice and raising issues confined to small groups of people. But it doesn’t take much to see […]

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Why work at Skout?

You may have seen that we’re hoping to expand the team here at Skout and we’re on the lookout for an account executive and an account director. We’re currently a team of eight, but thanks to our continued growth and exciting new client wins, we need more hands on deck and we’re excited at the […]

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Looking the part: how casual dress codes can achieve brand kudos

As I write this blog sat at my desk in Skout HQ, I’m wearing a purple roll-neck jumper, jeans and a nice comfy pair of trainers. Let’s imagine what this would have looked like 30 years ago; not only would my desk be without a PC, but my office attire wouldn’t be anything less formal […]

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Britbox and chill?

The demand for on demand TV has continued to rise over recent years. Netflix currently has over 139 million subscribers, Amazon Prime has more than 100 million users and the past couple of years has seen the likes of Apple, Disney and Sky launch their own streaming services. Now however, the UK is set to […]

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What to write when the light goes out

This week has witnessed the sad news that two celebs had passed over to the great stage in the sky. First there was ‘Firestarter’ Keith Flint, frontman of The Prodigy, then actor Luke Perry of Beverley Hills 90210 fame. We were sorry to hear of their passing – particularly as both were seminal figures in […]

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What Fyre Festival taught us about social media

If you’ve been on social media, watched anything on Netflix or saw the Brit Awards you may have heard of the Fyre Festival. This hotly anticipated music festival promised celebrities, personal chefs and amazing accommodation all on an idyllic island in the Bahamas. While the tickets cost up to an eye watering £75,000 the event […]

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We need you!

We’re hiring here at Skout. We’re looking for an amazing, hands-on, get stuck in, sort us out office, HR and finance administrator to join our team. We need someone proactive who is not only going to take on the current processes in these areas but be able to review their effectiveness and advise/recommend/implement improvements.   […]

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Platform brands – the higher they rise, the softer they fall?

The facts on Instagram’s growth are staggering. When the network was bought by Facebook in 2012 – two years after launch – it had 30 million users but there was no advertising on it. Today there are said to be 1 billion monthly active users and 2 million monthly advertisers and the figures are rising. […]

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CES 2019 – what’s next for the customer experience?

Earlier this month saw the international CES event take place in Las Vegas. The technology playground offers retailers, brands and suppliers the opportunity to showcase new, wacky and wonderful products and network with other professionals within the industry. This year the event saw the likes of Samsung, Google, Amazon and many more show off their […]

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Roll up, roll up for Greggs’ potential PR stunt

If someone had told you a month ago that a new sausage roll would soon trigger a social media uproar, you probably wouldn’t have believed them. When Greggs announced its new vegan sausage roll, many showed their disapproval, and the social media team behind the bakery chain wasn’t shy to respond. When one Twitter follower […]

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Good news for B2B communications from Good Broadcast

Taking a multimedia approach to PR is a great way to extend your audience. In a B2B context, broadcast journalism often gets dismissed as an indirect channel for business communication. Although a targeted media approach has proved to garner the best results for B2B clients, broadcast journalism still has a place in B2B PR strategy. […]

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The missing link

Celine’s take on the importance of the in-house marketing team CEO, CFO, CCO, HR, CTO & Sales Director. What do these roles all have in common? They are all job titles and positions that are more than often listed under senior management/executive team sections on company websites. But why, oh why, do we very (VERY) rarely see […]

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Thought leaders to be banned in 2019

2019 is upon us, and with the constant political, cultural and technological advances happening around us, it comes as no surprise that the English language is rapidly developing to reflect these changes. However, whilst many of us are naturally adopting new jargon and incorporating it into our everyday language, not everybody is quite so accepting.   […]

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Juliet’s take on new year’s resolutions for businesses

Perhaps not a very original opinion, but new year’s resolutions are a great place to start to make positive changes, both in business and in your personal life. Ideally, they should offer a realistic solution to a problem that needs remedying, rather than being inevitable or completely unattainable. It’s very easy to make resolutions, and […]

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