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What makes (or breaks) a B2B marketing team?

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What makes (or breaks) a B2B marketing team?

Hayley Moss is currently regional marketing director for Smiths Medical and has a wealth of experience in the healthcare sector amassed over the last 20 years. Her expertise in building effective marketing teams has seen her work for some of the leading companies in this sector, leading some of the most successful marketing campaigns in […]

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Post-pandemic working: will WFH become the norm?

At Skout, we’ve always had a flexible working policy which has been instrumental in helping the team juggle various commitments and manage the work-life balance over the past ten years. However, with the UK lockdown making remote working a necessity for most businesses over the past five months, many have seen the benefits it can […]

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Why is integration so crucial to B2B marketing success?

Integrated thinking B2B marketing – Interview with Sue Westhead Among her many talents, Sue Westhead is a serial Skout client. We’ve been her B2B PR agency in three separate roles over the past 10 years. One of the reasons we love working with Sue is that, like us, she’s a great integrated thinker when it […]

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How long will it take for businesses to be viable again post-Covid-19? We partnered with Sapio Research to find out…

Covid-19 has brought a multitude of challenges for companies and many have had to rethink their business strategies to adapt to the current climate. To accommodate the changes and maintain operations, a large number of employers have used the government furlough scheme to help them through these times of uncertainty. Skout recently partnered with Sapio […]

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B2B customer experience – a guide for marketers

Q&A with Sue Duris, M4 Communications This month we’ve kicked off our interview series called ‘To Be B2B’. We’re interviewing different B2B marketing experts for their perspectives on key aspects of the job. In this first post we’d like to introduce Sue Duris, an expert in B2B customer experience (CX) and customer marketing. Sue has […]

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How Skout is helping French tech start-ups make an impact in the UK market through B2B communications

At Skout, we’re always more than happy to share our expertise with other companies, which is why we jumped at the chance to participate in the mentoring programme organised by Business France – a scheme which helps French tech start-ups move into the UK market. About Business France and Impact Europe Business France is a […]

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10 things I have learnt in 10 years

As someone just five years into my career in communications, I try to soak up knowledge and experience from wherever I can. Working for an agency like Skout allows me to collect these glistening gems of knowledge and general life experience throughout my day to day activity. I’m thankful that I get to work alongside […]

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The rules of PR have been turned upside down: Pitching to journalists in the middle of a pandemic

While it’s business as usual for the Skout team, like every business we have been experiencing a number of changes due to the Coronavirus. Rather than conducting our meetings and talking to the media from our little office in Macclesfield, we are now working in the safety of our homes (undoubtedly great news for our […]

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Resilience is key for marketers now more than ever

Last week we hosted an informal Zoom gathering to bring together the marketing folk in Skout’s diverse client base so we could connect, share experiences and learn from each other while we continue to run marketing and comms operations remotely. Over the past couple of weeks at Skout we’ve also been thinking about important brand […]

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Why brand communications is even more important during a crisis

For many B2B (and B2C) organisations operating during these turbulent times the focus of the management team goes straight to the bottom line. What costs can be cut? How deeply can we go? And how will that bolster the cash flow as we ride out the Covid-19 storm? But history tells us that investing in […]

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The rise of the virtual influencer

With the influencer market expected to reach $15 billion by 2022, there is no denying that this marketing strategy can add incredible value to a campaign. Influencer marketing is often associated with just B2C as we see it so regularly on our personal newsfeeds. However, while we see B2C influencer marketing in the form of […]

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Why it doesn’t have to be a man’s world

As we continue to recognise inspirational women in celebration of International Women’s Day, today’s blog focuses on Jurigita (Gita) Andrijauskaite from one of our client’s, software provider, Wax Digital. Gita is an eProcurement consultant and has worked in the tech sector for many years. Refreshingly, she tells us she has only had positive experiences of […]

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Raising the profile of a female CEO in a male-dominated industry

“My advice to other women looking to get into tech would be the same advice irrespective of sector; know your worth, work really hard and let your results speak for themselves.” – Jenny Davies, CEO at M247  To celebrate International Women’s Day, we’re theming our blog this month around fantastic female talent in business. Specifically, […]

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No business is too small to make a difference

  If you have been keeping up-to-date with our Skout social feeds, you may have realised that we have been sharing our favourite books in-keeping with the theme of National Storytelling Week. And, with World Book Day just around the corner, we’ve decided to carry on the fun by writing a trilogy of blogs all […]

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PR should take a leaf out of children’s books

“A little nonsense now and then, is relished by the wisest men.” Do you know who spoke this famous (and pretty accurate) quote? It’s by none other than Willy Wonka, taken from Roald Dahl’s Charlie and the Great Glass Elevator. With World Book Day just around the corner, many children are soon to ditch their […]

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Story time – we’ve all got a tale to tell!

National Storytelling Week may have already been and gone, but as ‘story telling’ is what we do here at Skout, we’ve decided to keep the theme going and share with you our favourite type of stories. Now, some might say it’s because I’m extremely nosey, but my favourite story type is the biography. From sporting […]

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Is it time to detox your marketing strategy?

January is typically a time to say goodbye to old habits and introduce some new ones. It might be a time to declutter the wardrobes, put a stop to the chocolate addiction, or take up more exercise. And, why not extend those resolutions to your business marketing campaigns too? The start of a new year […]

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Let’s jilt the jargon for 2020!

No matter where you work, chances are you’ll have heard more than your fair share of business-related jargon being spouted during meetings. From ‘reinventing the wheel’ to ‘singing from the same hymn sheet’ isn’t it about time we jilted the jargon and bring back plain English? It’s probably fair to say that it’s us PR […]

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A look back at 2019

It’s safe to say that 2019 has been another fantastic year for Skout. We’ve continued our upwards growth trajectory and we’ve been working hard to grow the team and our fantastic and diverse client base. Here’s a quick look back at 2019 and some of our highlights; The team The Skout team has seen four […]

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The dark art of broadcast media pitching

When I first started out in the world of PR some 25 years ago, I worked for a consumer PR agency. It was common place to be pitching stories to all forms of media including TV and radio outlets. As I moved away from consumer-focused campaigns into agencies specialising in more B2B clients, the client […]

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