A dog’s breakfast at Tiffany’s? What SMEs can learn from its recent rebrand

Why rebrand? Rebranding is often essential to the longevity of a business. While familiar branding often ensures businesses have a longstanding and loyal clientele, stagnancy in branding can prevent new growth and become less appealing to new generations of customers over time. At Skout, we have recently undergone a rebrand to reflect our positive and optimistic attitude to B2B PR….

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An introduction In a competitive B2B marketing world, it’s important to have both sales and marketing strategies successfully aligned. However, according to our research, only 1 in 4 marketers have successfully done so. So how can you ensure that both teams work together to overcome “The Big Divide”? Top tips to smarketing Here are some of our top tips to…

SMARKETING: What, why and how!

Smarketing refers to the successful alignment of sales and marketing strategies and industry reports suggest that when both of these strategies are aligned, companies can achieve 208% increased revenue! However, according to our research, only 1 in 4 senior B2B marketers have aligned their strategies with sales, with only 27% claiming to have done so successfully. We surveyed 100 B2B…

DATA INSIGHTS

We asked 100 senior marketing professionals about their successes and challenges in aligning sales and marketing. This infographic details the very interesting and surprising results! Take a look here.

ADVICE GUIDE

Need help with sales and marketing alignment? Here’s our easy to follow guide for you to download and digest!

SUCCESS STORIES

Find out more about how aligning sales and marketing has helped our clients. Redcentric – Integrated Marketing Wax Digital – Lead Generation PR  

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