About this article

Read time:

4 minutes

Category:

Uncategorized

CES 2019 – what’s next for the customer experience?

Earlier this month saw the international CES event take place in Las Vegas. The technology playground offers retailers, brands and suppliers the opportunity to showcase new, wacky and wonderful products and network with other professionals within the industry.

This year the event saw the likes of Samsung, Google, Amazon and many more show off their latest gadgets, including all things foldable, rollable, 4K-able, smart and of course voice activated devices also featured heavily across the four days.

A major topic at this year’s event was high tech retailing and how retailers can make the shopping experience a virtual adventure. With many industry professionals believing the death of the high street is nigh, it’s interesting to see how the technology presented at CES could be rolled out throughout the retail sector to create an immersive customer experience.

Over recent years the high street has become more about the physicality of the customer experience. For example Lush recently trialled an AR product app, which allowed customers to scan products, find out more information and go hunting around the shop to find product suggestions. Brands have also explored the use of magic mirrors. This technology enables customers to try on clothes or make up virtual using cameras. The use of smart, voice activated or connected technology is still a relatively new concept for many retailers. While for many this may sound a little big brother esque, this technology is able to collect an individual’s age, gender and demographic. The data can then be used to allow brands to gain a more accurate understanding of their customers and generate more tailored content, which can be pushed out using display screens for example.

The event also offers brands the opportunity to provide an insight into what they’ve got up their sleeves as well as giving them the chance to speak with the world’s press. As a B2B PR agency who specialises in technology CES allows individuals like ourselves to get a first-hand look at what could be hitting the shelves over the next couple of years.

About this article

Read time:

4 minutes

Category:

Uncategorized

In praise of the infographic

Q&A on PR measurement with Richard Benson, CEO and founder, Releasd

Browse more blog posts

Posted on
byJames Bentley
As a content manager, much of my focus is on the written word. I grew up devouring newspapers, magazines and books and writing everything that happened to me in my primary school ‘news’ book each Monday. As putting pen to paper or finger to keyboard became my career, I evolved into quite the perfectionist, taking the often-quoted approach of spending...
Posted on
byJames Bentley
Richard Benson is the founder and managing director of PR reporting and measurement platform Releasd. He used his agency background to develop an intuitive platform designed to address the reporting challenges faced by today’s PR professionals. Releasd hasn’t been developed with the sole intention of measuring coverage of PR campaigns. Its next iteration will measure their impact too and the...
Posted on
byHonor Williamson
In the world of B2B PR, breaking away from the day-to-day routine can bring fresh perspectives and a change of pace to the work we do here at Skout. So, for our eagerly anticipated annual business offsite last week, Skout traded the office walls for the grand fortress of Peckforton Castle, in the heart of the Cheshire countryside.   The grounds...
Posted on
byJack Doyle
Has the conversation around tech always been so negative? Maybe it’s just me, but it seems that every second headline I read about tech today is just doom and gloom. The excitement around AI has been drowned out by the fear of it. “Is it going to steal my job?” “Is it going to destroy the education system?” “Is it...
Posted on
byJames Bentley
The world in that we live is unpredictable, to say the least. Businesses, organisations and even individuals are all vulnerable to issues which may lurk in the shadows or around corners. Some of these crises are natural while some are very definitely man-made, but they can strike at any time and with them put reputations and livelihoods on the line....
Posted on
byLee Simpson
Priority Consultants share further insights into the media landscape in India, from the booming print media, to regional trade publications. Mitabh, last time we spoke about the Indian tech sector and areas which you’re seeing high growth in currently. But thinking more about the work you do for your tech clients. What do you see as some of the key...
Posted on
byLee Simpson
Meeting PR agencies from different regions around the world is something we are always keen to explore. Whether that’s to work in partnership with one another, or simply to understand and learn more about their region. We recently spoke to Mitabh Saud, director of India Operations at Priority Consultants about why India’s tech sector is booming, and what the future...
Posted on
byJames Weaver
In today’s fast-paced and consistently evolving world of technology, innovation is key to stay ahead of the competition. While breakthrough products and next-generation solutions are fundamentally crucial, the importance of public relations (PR) for the tech industry should not be underestimated. Here, we explore the reasons why tech companies, both innovative start-ups or big tech, need PR and how it...
Posted on
byJames Weaver
Since the dawn of the 21st century, the tech industry has surged and evolved through countless groundbreaking innovations. But in the ongoing pursuit of digital transformation, layoffs in the sector have become an unwelcome trend. We saw it in the aftermath of the pandemic with the industry increasing its layoffs by 649% in 2022, which is the highest since the...
Posted on
byJames Bentley
Things change quickly in the world of B2B marketing, so it’s vital to be ahead of the curve. 2024 will bring with it new challenges and opportunities, so here are five incredible B2B marketing strategies which can make a significant impact for your business this year.  1. Personalised content marketing  Identifying and then producing content for specific target audiences has...

Send us a message

Download The B2B business relationship report

The B2B relationship renaissance – did digital kill it? The importance of relationships throughout the customer buying journey. Please complete the form below and receive a download link via email.