CES 2019 – what’s next for the customer experience?

Earlier this month saw the international CES event take place in Las Vegas. The technology playground offers retailers, brands and suppliers the opportunity to showcase new, wacky and wonderful products and network with other professionals within the industry.

This year the event saw the likes of Samsung, Google, Amazon and many more show off their latest gadgets, including all things foldable, rollable, 4K-able, smart and of course voice activated devices also featured heavily across the four days.

A major topic at this year’s event was high tech retailing and how retailers can make the shopping experience a virtual adventure. With many industry professionals believing the death of the high street is nigh, it’s interesting to see how the technology presented at CES could be rolled out throughout the retail sector to create an immersive customer experience.

Over recent years the high street has become more about the physicality of the customer experience. For example Lush recently trialled an AR product app, which allowed customers to scan products, find out more information and go hunting around the shop to find product suggestions. Brands have also explored the use of magic mirrors. This technology enables customers to try on clothes or make up virtual using cameras. The use of smart, voice activated or connected technology is still a relatively new concept for many retailers. While for many this may sound a little big brother esque, this technology is able to collect an individual’s age, gender and demographic. The data can then be used to allow brands to gain a more accurate understanding of their customers and generate more tailored content, which can be pushed out using display screens for example.

The event also offers brands the opportunity to provide an insight into what they’ve got up their sleeves as well as giving them the chance to speak with the world’s press. As a B2B PR agency who specialises in technology CES allows individuals like ourselves to get a first-hand look at what could be hitting the shelves over the next couple of years.

Browse more blog posts

Posted on
byClaire James
Chris Linsell left university with a degree in Economics and Finance but knew that this was not where his true interests lay. In 2004 he joined an independent creative advertising agency called Mustoes and has not looked back since. Q: Tell me a little bit about your background before joining Pirtek as Marketing Director Chris. A: As a graduate I...
Posted on
byLaaraib Khan
Why was PR your chosen career? I have always loved writing and all things creative. I remember in year 4 gathering a few people together and starting the school newspaper! Having dabbled in social media, digital marketing and music journalism, I fell into PR and have loved every second of it! If you hadn’t chosen a career in PR, what would...
Posted on
bySkout team
Why was PR your chosen career? It wasn’t! I have always been slightly obsessed with the media though. Since reading the news in the mocked-up news studio at Bradford’s National Media Museum as a child, the addiction has stuck. I worked in TV and broadcast media in Beijing for four years (which was an eye-opener) before coming back to the...
Posted on
byJames Weaver
On Sunday 31st July, England’s Lionesses ended 56 years of hurt by overcoming the goliath task of beating Germany 2-1 in the European Championship final to finally bring football home. It was fantastic to watch the team storm the post-match press conference to celebrate their well-deserved victory.  This got me thinking, how does one of the greatest sporting achievements for...
Posted on
byRebecca Brown
Whether you’re in B2B or B2C, promoting your brand and engaging with your audience through social media is marketing 101. It’s fast, free, and effective! Not only can you post updates about your company and employees to showcase the successes and personality of your brand but it’s an excellent way of sharing valuable content with key audiences. It’s no surprise that...
Posted on
byJames Weaver
London is often considered the epicentre for many of the UK’s varying sectors from entertainment to finance. But, when it comes to the tech sector, the North West stronghold of Manchester is arguably a hotbed for talent, startups and established tech firms. In 2019, £181 million of investment was pumped into the city’s tech sector, establishing Manchester as one of...
Posted on
byRebecca Brown
We chat with Lizzie Berwick, director and co-owner at media buying agency, MacCormack Media, about her varied role, all things media buying, and what makes a brilliant business relationship.
Posted on
byClaire James
By Claire James, head of client services and built environment specialist, Skout The construction industry is about to go through its most transformative phase for decades with the introduction of the Building Safety Act. These changes are driven by the still unfolding story of Grenfell, the public outcry, and the substandard building materials and practices used on this structure that...
Posted on
byRebecca Brown
More than half of B2B marketing budgets are devoted to building and maintaining relationships with new customers, but only a quarter of B2B marketers say their relationships are akin to a happy marriage.
Posted on
byRob
When you’ve worked in a B2B PR agency for over 25 years, it’s easy to forget that the ‘turbulence’ we experience daily isn’t the norm for many. This is because every agency day is different, you never fully know what to expect, and deadlines can be ludicrously short.  Growing agencies like us deal with a lot of uncertainty. The biggest...