We read with interest today that the Chartered Institute for Public Relations (CIPR), the professional body for public relations practioners in the UK is set to undergo an overhaul under new proposals put forward by its new chief executive Alastair McCapra.
McCapra has proposed modernising the way it is governed by its membership and wants the organisation to become leaner and more responsive.
In the article in PR Week, MCapra talks about how he wants to move away from being a central provider of services towards a lighter, more networked organisation. He also raised his concerns about the current structure that is in place and how it is top-heavy, slow and old-fashioned. The council plans to start work on a number of new proposals for a new structure which is leaner, more responsive and more businesslike.
Plans are also in place to make the CIPR less London-centric by appointing a permanent representative in Scotland and also hold this year’s AGM in Manchester.
