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Containing digital creativity

Rob Skinner

Yesterday I took a few hours out of technology PR and paid a visit The Sharp Project on Oldham Road in Manchester. Sharp Electronics’ old Manchester base is being converted into an exciting “independent hub for the creative and digital industries and entrepreneurs in the Manchester City region” with the support of New East Manchester Ltd and Manchester City Council. The interesting part… Creative and digital start ups are housed in ‘pods’ – business units built from converted shipping containers laid out in a vast open space. The building has loads of natural light and will soon have a tram stop right outside giving it fast links into central Manchester. The site is still under development with a fair way to go, but already has tenants in situ and apparently the existing pods are already snapped up. When it’s finished it promises to be a strong creative hub for Manchester offering much B2B collaboration. Didn’t see any PR agencies in there yet…

I want a pod!

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