LinkedIn seems to be the one common social media platform that our B2B PR agency clients all agree is useful tool within which to engage with other businesses and keep an eye on what’s going on in their particular sectors.
More conducive for the sharing of expert and industry-related content, as with any other social networking tools used for business, it is only beneficial if it is frequently updated with relevant content that is of interest to your specific network. I therefore thought readers of this blog might be interested to see the key tips below from an article on creating social media content on how to come up with ideas for compelling content specifically for LinkedIn.
The ideas include:
Detailed content – Look for more in-depth blog posts or white papers that you can share with your own added insights. Thought provoking articles about business in general are great to share on LinkedIn and can often lead to debate with other LinkedIn members in the same sector.
Ask questions in groups – LinkedIn is full of hungry professionals looking to respond to questions. Sometimes asking a very simple, basic industry question can spark the most comments. By creating a question that is simple and straightforward, most don’t feel overwhelmed to comment.
E-books – As LinkedIn is a more professional social media platform, if you have e-books that offer interesting industry insights then LinkedIn is a perfect place to share them.
Chances are your organisation is already sat on an array of content that could be shared on LinkedIn, so what are you waiting for?
