Coverage of the Month!

We’re delighted to announce the November winner of Skout’s new coveted Coverage of the Month Award! This month it goes to our client Wax Digital, for its front page cover story in Supply Chain Digital, announcing the impending arrival of a wearable technology solution for procurement.

At the end of every month the team here at Skout will be nominating the best media coverage, content, stories and results for our clients and choosing the most worthy winner.

This story demonstrates a great way of using Natural B2B PR creatively to bring a relatively standard subject out of the shadows. When Wax Digital developed the world’s first wearable purchasing application for use with Google Glass, a combination of targeted and well-timed pitching, great photography, video content and interview time with Wax’s CTO was used to ensure this piece had the depth required to make the grade. Wax’s new solution also stole the show at eWorld Purchasing & Supply where their stand was rammed with media and delegates eager to try out the new technology.

Coverage was also seen in IT PRO Portal, Supply Management and Spend Matters to name a few.

Well done Wax!

Rob Skinner is Skout PR’s MD and has been working in B2B and Tech PR agencies for over 20 years.

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