About this article

Read time:

4 minutes

Category:

Uncategorized

Do you need help to fill B2B marketing gaps?

Recruitment *sigh. It’s hard work, right? I know and I empathise. We’ve had a great year here at Skout and have been recruiting for the last six months. It was difficult. It’s a candidate’s market and it’s moving fast. Thankfully, we’ve managed to fill our vacancies (you can meet the new Skouts here) but we appreciate that it’s a growing issue for lots of our B2B marketing clients too.

According to ONS, the UK is currently enjoying an employment boom – with job to job moves at a record high as the Great Resignation gathers pace. However, there were currently 1.17 million job vacancies in the period August to September 2021, with 15 out of 18 sectors showing record highs. And while we can’t see specifically how many of those vacancies are B2B marketing roles, a quick straw poll of clients sees around 50% with unfulfilled roles.

Want to find out more about Skout but don’t have the time to scroll through the website?

Here’s a two minute video that tells you all you need to know.



And candidates are getting creative in their approach to finding a job. While social media has always been a source of recruitment advice, that lockdown favourite TikTok is getting in on the act too with employment, advice, CV tips and work opportunities. The hashtag ‘CareerTok’ alone has over 70m views.

If you’re struggling to juggle multiple marketing balls while you recruit to fill gaps in your team, then we’re here to help. We can provide interim marketing support to help you keep those balls in the air until a permanent solution is found. Think of it as an extension of your team. We can provide temporary support, so you only buy what you need. We can cover all service areas, however small or large – from (but not limited to):

  • PR
  • Copywriting
  • Content – from concept through to delivery
  • Campaign management
  • Web development
  • Digital
  • Social

Get in contact if you want to understand more and see how we can support you in the short term (not just the long term). And save yourself from CareerTok in the meantime – no-one needs to see a recruitment dance.

About this article

Read time:

4 minutes

Category:

Uncategorized

Sustainability – how our team is crushing plastic and saving the planet

B2B thought leadership PR – everything you need to know

Browse more blog posts

Posted on
byClaire James
In B2B PR, thought leadership is one of those concepts that gets spoken about all the time. But do you actually know what thought leadership is? And do you have the right tools and skills in place to make it work effectively for you? In this post we aim to clarify what B2B thought leadership can do and help you gain greater benefit from it.
Posted on
byRob Skinner
In B2B PR, thought leadership is one of those concepts that gets spoken about all the time. But do you actually know what thought leadership is? And do you have the right tools and skills in place to make it work effectively for you? In this post we aim to clarify what B2B thought leadership can do and help you gain greater benefit from it.
Posted on
bySkout team
If you haven’t heard by now, Skout is under new ownership! No, we haven’t been bought out – in fact it’s quite the opposite. As of last week, Skout officially became an employee-owned business. This was achieved by the founding shareholders, Rob and Claire, signing 100% ownership over to a newly established Employee Ownership Trust acting on behalf of the...
Posted on
byClaire Lamb
A few weeks ago, the entire Skout team visited the beautiful and historic city of Palma, Majorca for our annual kick off event. It’s been a long time in the planning (pre-pandemic to be precise) and the first time we’ve been abroad for a kick off to the new financial year. We’ve always found kick off meetings a great way...
Posted on
byHonor Williamson
TikTok is increasingly being used as a platform for B2B companies to implement their marketing strategy, aiding in brand exposure, lead generation and profile building. But, where does paid TikTok advertising come into play? Is it an effective tool to engage with B2B audiences, or is the ROI just not worth it?  If you’re the least bit social media savvy,...
Posted on
byClaire James
In May I was fortunate to be able to attend the recent UK Construction Week at Excel in London and see the strides forward an industry, that has become recognised as one of the biggest contributors to carbon emissions, is making in tackling the thorny issue of achieving Net Zero. In his keynote on day one, Lord Callanan, Under Secretary...
Posted on
byJames Weaver
In the world of B2B marketing, it is essential that you have a solid B2B marketing strategy in place to effectively connect with your target audience.
Posted on
byHonor Williamson
Why was PR your chosen career?  PR is all about storytelling, with so much opportunity for creativity and content creation. Since I’ve always loved writing and always had a big imagination, I thought that PR would be the ideal career to channel my creativity. I’m all about communication, and PR really allows you to foster meaningful relationships. I’m already learning...
Posted on
byJack Doyle
As a smaller business, it can be hard to know where to start when it comes to sustainability. Sure, we all do our best to use the right recycling bin at home, and bring our re-usable coffee cups to work. But with serious pressures now mounting from the government – which pledged to reach net-zero carbon emissions by 2050 –...
Posted on
byLee Simpson
Another week, another round of mass layoffs in the tech sector. With Amazon (AWS) and Meta cutting thousands of jobs, and further layoffs at Salesforce and of course Twitter, it has felt a bit like the tech world has been imploding of late. This is of course concerning for us working in B2B tech PR, but more importantly for the...

Send us a message

Download The B2B business relationship report

The B2B relationship renaissance – did digital kill it? The importance of relationships throughout the customer buying journey. Please complete the form below and receive a download link via email.