As B2B PR specialists, we believe social media is an extremely valuable channel of communication for our customers with certain platforms better suited for communicating with a target audience than others. Twitter and LinkedIn are at the moment the most commonly used tools for customer engagement among the majority of our clients and I don’t envisage that changing any time soon.
Debating this topic in the office recently, a colleague informed me that ‘the kids’ as she referred to them don’t really bother with Facebook very much these days and their preferred channel for engaging with friends is WhatsApp or Snapchat. Facebook she claimed is more predominantly used by middle-aged women like me…(err thanks for that)!
So, it was interesting to see a recent infographic from Mashable that shows despite the rise in popularity of the likes of Instagram and Snapchat, Facebook is still no#1 for young adults. A survey undertaken by Harvard’s Institute of Politics polled over 3,000 18-29 year olds, covering a wide range of subjects including what social media platforms they currently had accounts for. The survey showed that Facebook remained the most popular social media platform compared to just 40% being signed up to Twitter.
Other platforms such as Instagram were only used by 36% of the demographic and WhatsApp, are mere 9%. Google+ came second in the poll with 44%, while Foursquare sat at the bottom with just 6% reach.
I may no longer fall into the 18-29 bracket (by a considerable margin), but hey, as a Facebook user, at least I’m still still down with the kids!
